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1、茶乐道旅游度假村策划书策划人：梁苘策划时间：2013年11月ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmissionprocedure,topreventthePartymember7目录分析篇一、区位分析·············
2、·····························3二、基地SWOT分析······································3三、开发条件··········································3四、市场分析··········································4定位篇一、总体定位··········································4二、功能定位··········································4三、ofwork,relations
3、hips,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmissionprocedure,topreventthePartymember7市场定位··········································4一、目标人群·················
4、·························5策划篇一、空间布局··········································5二、功能分区··········································5运营篇一、项目的运营模式·····································6二、宣传包装··········································6ofwork,relationships,needandpossibility,putqualityfirst."Improvestruct
5、ure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmissionprocedure,topreventthePartymember7分析篇一、区位分析河南信阳南湾湖度假村位于河南信阳西南面，东距信阳市7㎞,南湾湖附近，总占地面积136亩，最北部小池塘面积为357.7028㎡，偏北池塘面积为3888.0774㎡。有107国道和312国道通过，另外还有京广铁路、宁西铁路、京珠铁路，
6、有山有水，适宜打造成一个山水旅游度假村。二、基地SWOT分析优势（S）：规划基地靠近南湾湖风景区，南湾物华天宝，资源丰富。南湾山青水秀，风光旖旎。南湾历史悠久，人文厚重。南湾交通便利，通讯快捷。基地紧邻107国道和312国道，另外还有京广铁路、宁西铁路、京珠铁路。同时，基地也靠近恒阳生态园，环境优美，南湾村群山连绵，云雾缭绕，是“信阳毛尖”茶的主产地，名扬海内外。以“信阳毛尖”文化底蕴建设度假村的茶文化培训中心。南湾湖盛产的“南湾鱼”享誉中原，可以在基地上打造一条龙休闲活动。打造的度假村是适合观光、休闲娱乐的好去处。劣势（W）：南湾村属于开发的初级阶段，缺乏基本旅游的配套设施，大多数是
7、以南湾鱼吸引游客，没有特色文化底蕴，历史与文化资源相对薄弱，缺乏历史感和厚重感。机遇（O）：随着我国经济水平的发展，城镇居民出游人数大幅上升，旅游消费能力也不断提高。近年来，国家节假日安排和新的休假制度的实行，使广大居民得到了更多的休息和出游时间。环顾全世界，第三次旅游浪潮风起云涌，打开了一个集观光+休闲+体验三位一体的“大旅游”时代。在第三次浪潮的洗礼下，世界和中国旅游产业进入“系统升级”的新阶段，观光旅游向休闲旅游转变、休闲泛化成为旅游产业
