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1、编号:成绩:(可插入图片)课程名称:网店运营实训题目:XXXX网店实训报告院系:管理工程系XXXXXXXXXXX2016年X月X日otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,Secretaryofth
2、eSpecialCommitteeAfterthevictoryofthelongMarch,hehasbeentheNorthwestOfficeoftheFederationofStateenterprisesMinister,ShenmufuguSARmissions,DirectorofNingxiaCountypartyCommitteeSecretaryandrecorderoftheCountypartyCommitteeSecretary,Ministersand-5-目录一、市场分析3二、网店定位4三、网店
3、设计与装修5四、网店营销策略10五、网店实训总结11otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,SecretaryoftheSpecialCommitteeAfterthevictoryofthelo
4、ngMarch,hehasbeentheNorthwestOfficeoftheFederationofStateenterprisesMinister,ShenmufuguSARmissions,DirectorofNingxiaCountypartyCommitteeSecretaryandrecorderoftheCountypartyCommitteeSecretary,Ministersand-5-otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJ
5、iangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,SecretaryoftheSpecialCommitteeAfterthevictoryofthelongMarch,hehasbeentheNorthwestOfficeoftheFederationofStateenterprisesMinister,Shenmufu
6、guSARmissions,DirectorofNingxiaCountypartyCommitteeSecretaryandrecorderoftheCountypartyCommitteeSecretary,Ministersand-5-一、市场分析(20分)(一)确定目标市场:为什么选择这类产品?该类产品的消费者是谁?他们的年龄、性别职业、收入、文化、所处地域及购买行为特征和消费心态等(二)货源选择分析:为什么选择这种产品?通过什么样的方式找到代理商?代理商有什么特色吸引你?与其他货源做了哪些比较?(三)竞争状况分析:
7、目前市场上最受欢迎的该类产品品牌是什么?畅销原因?销售状况?(四)竞争对手:竞争对手是谁?具有的优、劣势?网店宣传情况?二、网店定位(20)(一)网店名称及网址:(二)网店经营范围:(三)网店宗旨及目标:三、网店设计与装修:(20)(一)网店整体装修风格:网店装修的整体设计思路是什么?以什么色调为主,为什么?具体运用了哪些装修方法(介绍主要和特色部分)?(二)网店装修整体效果:otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirect
8、orofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,SecretaryoftheSpecialCommitteeAft