产品设计逆向分析论文

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1、MakingDesignsDissonantByStuartHogueProductsliketheBugaboostrollerandtheDysonvacuumgoagainstthegrain.Theyarecounterintuitive.Theycommandattentionandapremiumprice.Probingwhathereferstoasanaspirationalconsumerism,StuartHoguedistillsprinciplesthatallowdesignerstobreakawayfromstereotypesandmasscon

2、sumptionintoaworldofself-expressionandelitestatus.IntheNewYorkCityneighborhoodswherewell-offnewparentslive,Bugaboostrollersareeverywhere.Oursidewalksarecongestedwithbug-eyed,sunglassedmomsandLacosteddadswheelingtheseall-terrainvehiclesformoneshoptoanother.Thesestrollerdriversarehipperthanthep

3、arentsIremembergrowingup.EdgystylemaybeaNewYorkparent'snorm,butthesestrollersletparentsbreakthroughthetraditionalmommyanddaddystereo-typesthatevenurbanparentshaveBugabooscommand$500premiumsovernon-urban-assaultstrollers.WhileBugaboosareindeedmoreversatileandrugged,theimagedefinedbytheproduct'

4、susageearnsasignificantportionofthepremium.TheBugabooandotherstatusstrollerentrantsearnthesepremiumsbecausetheysymbolizemorethanjustsocio-economicstatus.Theyalsosay“1amyoung,urban,andathletic-1havealifebeyondtendingtomychild”Thetransformationofthematurestrollercategoryintoanexplosivenewmarket

5、foraspirationalproductswasnofluke.Self-expressiveproductsliketheBugaboosucceedbyproducingcognitivedissonanceinobservers.ObserversexperienceYibinCityCitytracktrafficplanningisYibincityregionalrangewithintracktrafficsystemofonceintegration,andcitytracktrafficalsoisYibinCityCityintegratedtracktr

6、afficsystemintheofpart,foraccurategraspcitytracktrafficresearchofobjectcognitivedissonanceastheywrestlewiththetensionbetweentheirexpectationsforaproductanditsactualdesign.Itusedtobethatastrollerneededonlytobelightweightandcompacttobesuccessful.PeopledidnotexpectEuro-stylingandrugged-nessinaca

7、tegorytraditionallydefinedbybasicutility.Bycounteringtheseexpectations,theBugabooreliesoncognitivedissonancetoincreasetheamountoftimeobserversspendconsideringtheproductanditsusers.Thelongertheobserverspendsprocessing,themoreattentionpaidtothe