2011上海国际汽车工业展览会策划书

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1、2011上海国际汽车工业展览会策划书目录:一、展会项目立项可行性研究报告............…….....................................................................21、市场环境分析..................................................................................................................22、风险预测...……..……...……..……..…......................

2、.............................................……3二、展会执行方案............................................................................................................……31、展会名称.…...……..……...……..……...….............................................................……32、办展地点和时间......................

3、........................................................................................33、展品范围..........................................................................................................................44、办展机构.…...……..……...……..……...……...........................................

4、..................…45、现场管理计划(详见附录1)….........................................................................................4三、展会营销宣传..........................……...................................................................................41、展会招展招商......................................

5、.............................................................................52、赞助商方案(详细见附录2)............................................................................................53、展会宣传推广....…….…….……..……...…................................................................…6四、展览财务预算....

6、......................…...................................................................................…6附录一：2011上海车展现场管理计划...............................................................................7附录二：展会赞助商方案...........................................................................

7、........................11附录三：展会同期活动.......................................................................................................12YibinCityCitytracktrafficplanningisYibincityregionalrangewithintracktrafficsystemofonceintegration,andcityt