外资物流企业在中国的发展模式研究

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1、华中科技大学硕士学位论文外资物流企业在中国的发展模式研究姓名：王进申请学位级别：硕士专业：工商管理导教师：刘志学20061029AbstractThepurposeofthisthesisktoexplorethesuccessfulexperienceofforeignlogisticcompanybaseonstudyingforthedevelopmentandexpansionmodelsinChina.Thetheoriesofmarfcetffigandlogisticmanagementhaveb^n

2、u^tostudyfordgiilogisticcompanydevelopmentandexpansionmodelsbytwosectors：MarketingandOperations,Oamarfceftngdevelopmentaspe饮，theforeigncompani^mmntyappliedGrmnfieldInvestment.CrossMerger&AcquisitionandBondedwithCustomerDevelopmentbasedondifferentbusinessiypeSf

3、suchasco0q?rehensivelogisticsproviderswithdifferentadvantages^vhichincludeairfreightjseafrei幼t’freightforwardmandspeciallogisticsservicesfocusontypicalindustryfields.Generallytheselectedmodelisbaseonitselfbusinessadvantages.Onoperationmanagementaspectsthethree

4、layeroperationalmodelhasbeensetup,whichincludescompanystrategyandtalentmanagementposhion,Im^ztodbusingsandtechnical卿targetingcustomersandbrandoperations.Bythisway，theforeignlogisticscompaniescankeepalongandmnmtm：^developmentinChina,Frommarketing，management*tec

5、hnicalandresourcepointviews’thereasonsanalysisforforeignlogisticscompsmydeveiopment.Meanwhile^accordingtocasestudyoflogisticsdivisionnewlyintentionofDeutschePo贫WoridNet(DPWN>ithashemshowntheDHLlogisticsdivisiondevelopmentmodelsbydifferentaspects»whichincludeen

6、endmgcomprehensivelogisticsbusinessbaseonfreigte職nags職fttandcontractlogistics,DHLhadusedGreenfieldInvestmentandCrossMerger&Acquisitionwayssoastocreatenewlogisticlead枕iaChinsawfcetBmeonaboveanalysis,theconclusionisthatthediversifycharactersfortheforeignlogistic

7、scompanydevelopmentmodels?thekeytosuccessfullyistoselectthepropermode!b肪eonitsbusinessadvantagesandmarketingsituation.Meanwhile“、veryimportanttoke^strategyrelationshipswithcustomersforthethirdpartylogisticscompany.Tokeepthelogisticsindiis^developmentinquickand

8、healthyway，it'sn^^to诚up^i^egypointwi&w,therequirementisnotonlyforio运stiescompany,butalsoforcustomersandKeywords：Foreignlogisticsenten^riseDevelopmentmodelReasonanalysisStrategiccoo