石家庄市房产中介行业战略管理

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1、Y1531199in531199天津大学硕士学位论文石家庄市房产中介行业战略管理StrategicManagementofRealEstateAgencyIndustryinShijiazhuang学科专业：工商管理研究生：王健指导教师：马寿峰教授天津大学管理学院2008年1月ABSTRACTSinceOctober2007,enthusiasminhousingmarketbeginscoolingdownduetothemacroeconomiccontrol.Withtheslumpingofhouseprices,itisreckonedtha

2、tthehousingmarkethascometoaturningpoint.ZhongtianhouseagencyabscondedwiththemoneywhileChuanghuihouseagencyisonthevergeofbankruptcy.Suchnegativenewsofrealestateagenciesareexposedonebytheother.Thestagnancyhasdoharmtorealestateagenciesinnearlyeverycity.InShijiazhuang,realestateagen

3、cieshavealsoreceivedastrongimpact.Problemscumberingthedevelopmentofthisindustryhaveemergedacutely.HowcanrealestateagenciesinShijiazhuangsurviveanddevelopbecomeanurgentproblem.AfterathroughanalysisofShijiazhuangrealestatebusiness,theauthorpointsoutthecentralfactorsthatholdbackthe

4、developmentofit:Shijiazhuangrealestatebusinesshasbeendevelopingblindlywithoutabusinesstactic.WithreferencetobothexperienceofChina'smaincitiesanddevelopmentcharactersandrealisticofShijiazhuangrealestateagencies,theauthorpointoutthatShijiazhuangrealestateagenciesneedamanagementthe

5、oiy.Forresovlethepredicamentatpresentandtothinkoverthelong-termdevelopmentgoalsofenterprise,itwasputforwardcloseringcooperation,closingthecityconstruction,openningupmarketspace,expanddingschemeandupsellingofthenewlistings,toestablishthegroupofthestudyingtype，executingbzandingstr

6、ategysywnp,andopetmingupsegmentmarketofsellingretailtoShijiazhuangrealestatebusiness.Moreover,somesuggestionsareprovideofbusinessmodelforShijiazhuangrealestatebusinessinthispaper.KEYWORDS：StrategiesofRegulation,StrategicManagement,RealEstateAgencyIndustry,CityPlanning学位论文作者签名签字曰

7、期：2⑷/年产月丁日独创性声明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和取揭的研究成果，除了文中特别加以标注和致谢之处外，论文中不包含其他人已经：^表或撰写过研究成果，也不包含为获得天津大学或其他教育机构的学位虽证书而使用i寸的材料。与我一同工作的同志对本研究所做的任何贡献均已在论:i中作了明确说明并表示了谢意。学位"i企文作者签名：主^/i签字曰期：年广月r曰学位论文版权使用授权书本学位论文作者完全了解天津大学有关保留、使用学位论文的规定。特授权以将学位论文的全部或部分内容编入有关数据库进行检索，并采用影印、缩印或扫描等复制手段保存、

8、汇编以供查阅和借阅。同意学校向国家有关部门或机构送交论文的复印件和磁盘。(保密的学位论文在解密