张江高科发展战略研究

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1、厦门大学硕士学位论文张江高科发展战略研究姓名：郑宏哲申请学位级别：硕士专业：工商管理导教师：孟林明20080401AbstractThedevelopmentzoneofourcountryisaninstitutionalinnovationthatourgovernmentlearnedfromexperienceofdevelopedcountryfordevelopingeconomy.Thedevelopmentcorporationthatisadeveloperofdevelopmentzoneandtakesth

2、eprofitandlossbyhimselfwasauthorizedbythegovernmenttodevelopandconstructtheparte.Thepublic-listeddevelopmentcorporationisawindowofthedevelopmentzonetowardcapitalmarket,whichwasestablishedbythedevelopmentcorporationinordertomeetcapitalneedofthedevelopmentzone.Withthed

3、evelopmentofthedevelopmentzone,thepublic-listeddevelopmentcorporationexperienceddifferentstage.Whenthedevelopmentzonewentintothematurestage,theapprovalofthelandleasecan'tgoonwiththerarelandresourcesgraduallywornout,andthepublic-listeddevelopmentcorporationbeganindust

4、rialtransformationtobearealestatedealer.Thispaperresearchestheindustrialtransformationofthepublic-listeddevelopmentcorporation.Theindustrialtransformationissuccessfultoacertainextent,butthepublic-listeddevelopmentcorporationhasnotanyadvantagesinstrengthandbrandinreal

5、estateindustry.Whenthegovernmentstrengthensmacroeconomiccontrolandpracticesthebidding,auctionandlistingofindustrialland,thepublic-listeddevelopmentcorporationmeetschallengesbecauseoftheincreaseofthelandcostandfiercecompetition.Sothepublic-listeddevelopmentcorporation

6、howtoacceleratetheindustrialtransformationunderanewenvironmentandhowtounitethevalue&policyofthegovernmentandsustaineddevelopmentofhimselfduringtheprocessofindustrialtransformationbecauseofhisparentcompanyrespectinggovernmenttodothebusinessofdevelopment,construction,a

7、ndadministrationandtakingonsomefunctionsofthegovernment.Byusingtheoriesofstrategymanagementandfinance,thispaperanalysesandevaluatesthedevelopmentstrategyofzhangjianghi-tech,arepresentativepublic-listeddevelopmentcorporation,basingontheanalysisofmacroenvironmentofthep

8、ublic-listeddevelopmentcorporation.Finally,thispapergivessomeadviceonthestrategypositioningandsuitableoccasionoftransformationandst