上海版权产业的战略研究

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1、S04E025147楼荣敏上海版权产业的战略研究Y954720S04E025147楼荣敏上海版权产业的战略研究S04E025147楼荣敏上海版权产业的战略研究学校代码：10246学号：S04E025I47S04E025147楼荣敏上海版权产业的战略研究S04E025147楼荣敏上海版权产业的战略研究系（所)专业姓名工作单位指导教师完成日期硕士学位论文(专业学位)上海板杈卢业的成略研免管理学院髙级管理人员工商管理楼荣敏上海市新闻出版局项保华教授2006_月30日S04E025147楼荣敏上海版权产业的战略研究ABSTRACTTheconceptofcopyrightindustrywaspu

2、tforwardinthe80softhelastcentury.Theflourishingofhightechnologies’whichisrepresentedbyIT’notonlyhascreatedaquitebiggroupofthenewindustriesinthewesterncountries^butalsoupgradedsometraditionalindustries.Theindustryhaschangedthemodeofeconomicgrowth,employedahugenumberoflaborwithgoodeducation,produced

3、morecompetitiveandhighvalue-addedexportproducts.Theindustry,whichisagroupofindustriesemergingwiththecombinationofthetraditionalculturalindustriesandhigh-techandalsoanindustrialchainofwhichtheupperendindustriesandloweronesareinterdependent,involvesawiderangeofeconomicsectors.China'scopyrightindustr

4、ybeginstotakeshapewiththedevelopmentofmarketeconomyandknowledgeeconomyafterChinatookthepolicyofreformandopening-upmorethan20yearsago.Fromawideperspective,China'scopyrightindustryisstillontheearlystageofdevelopment,laggingquitebehindthatofdevelopedcountries,withitsfoundationfarfrombeingsolidanditsd

5、evelopmentenvironmentnotsosatisfactory.Thethesisconsistsoffiveparts,withpartonebriefingontheconceptsofcopyrightandcopyrightindustry,withparttwoonthedevelopmentofcopyrightindustrybothathomeandabroad,withpartthreebriefingonsomeChineselocalgovernmentspoliciesregardingtheindustry'sdevelopment,withpart

6、fourelaboratingmythinkingofhowtofurtherdeveloptheindustry，especiallyunderlyingmyopinionsandsuggestionsofestablishingcopyrighttradecenterandfactormarket,withpartfiveelaboratingtherelationshipbetweenthecopyrightprotectionandthedevelopmentoftheindustry.Keywords:copyrightindustry,advantageanddisadvant

7、age,strategyandtacticsS04E025147楼荣敏上海版权产业的战略研究前言当前，世界发达国家的GDP80%来源于服务业，而版权及版权相关产业是现代服务业的重要组成部分。版权产业是世界主要中心城市产业发展的重点，并形成了相当的产业规模。对我国来说，在这方面还处于起步阶段，人们对版权及版权相关产业还相当陌生。但大家熟悉的迪斯尼乐园，它不仅靠主题公园赚钱，同时它每年在全世界靠版权及版权相关产业的收入竟高达