library promotion practices and marketing of library services：a role of library professionals

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1、Availableonlineatwww.sciencedirect.comScienceDirectProcedia-SocialandBehavioralSciences133(2014)249–254ICTMS-2013LibrarypromotionpracticesandmarketingofLibraryservices:AroleofLibraryprofessionalsS.K.Patil,PranitaPradhan*CentralLibrary,SymbiosisInternationalUniversity(SIU),Lavale,Pune-412115,M

2、aharashtraState,IndiaAbstractMarketingofproductsinindustriesisverymuchessentialtoincreasesaleandconsequentlytogaintheprofit,howeverinacademicenvironmentlikeuniversityandcollegespromotionandmarketingoflibraryandinformationsectorisrequiredtoawarethelibraryservices.Thispaperenumeratestheconcepto

3、flibrarypromotionandmarketingoflibraryservices.Academiclibrariesarehavingalltypeofcollections.Topromotethecollectioninuseitisnecessarytomarketlibraryproducts.Thispapersuggestspracticalsolutions,waysandmeansofmarketingthelibraryservices.©©2014TheAuthors.PublishedbyElsevierLtd.2014TheAuthors.Pu

4、blishedbyElsevierLtd.OpenaccessunderCCBY-NC-NDlicense.Selectionandpeer-reviewunderresponsibilityoftheOrganizingCommitteeofICTMS-2013.Selectionandpeer-reviewunderresponsibilityoftheOrganizingCommitteeofICTMS2013.Keywords:Librarypromotions;marketingoflibraryservices;Roleoflibraryprofessionals;L

5、ibraryproductsandservices1.IntroductionLibrariesareconsideredastreasuresofknowledge.Itisalsoknownasstorehouseofknowledge.Itistruethatalllibrariesintheworldarefullofreadingmaterialwhichconsistbooks,journals,films,images,manuscripts,Audiovisualmaterialsetc.whichhasknowledge,recordedbypeoples,em

6、inentwritersandeminentpersonalities.PreservationofthisknowledgeisaprimetaskofalllibrariesandInformationCenters;howeveritisaneedtomarkettheseresourceswhichpossessbythelibraries.NowadaywiththehelpofInformationtechnologymanylibrariesandinformationcentershastheirownwebsitesonwhichallkindofmateria

7、lisaccessiblewithitsbibliographicdetailsandmechanismtopromotionandmarketingofservices.*Correspondingauthor.Tel.:+0-000-000-0000;fax:+0-000-000-0000.E-mailaddress:pranitadpradhan@yahoo.com1877-0428©2014TheAuthors.PublishedbyElsevierLtd.Openacc