英语专业毕业论文样例

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1、英语专业毕业论文样例PreparingfortheInformationAge—AnAnalysisofAT&TAdvertisingInthelasthundredyears,technologyhaspushedusthroughtwoeras(agriculturalandindustrial)andpropelledusintoathird(theinformation)agewithsuchdazzlingspeedthatweoftenfinditdifficulttoexplainwhathashappenedtous.1Weseetheadvanceofthistec

2、hnologyasamixedblessing—asacold,impersonalforcethathastakencontrolofourlivesandasanexciting,liberatingcreationthathasexpandedandenrichedourlives.Perhapsthemosteffectivewaytoexplainourambivalentattitudestowardtechnologicalprogressistostudythewayonecorporation,AmericanTelephoneandTelegraph,hasuse

3、dadvertisingtocreateandexploitourneedforapersonalrelationshipwithanimpersonalsystem.OnMarch10,1876,whenAlexanderGrahamBellfirsttransmittedthehumanvoiceoveracoupleofwires,hefacedthesameproblemthateveryinventorfaces—howtosellhisproducttothepublic.Hisfirsttaskwastodemonstratethathisinventionreally

4、worked,andhecouldfindnobetterplacetodisplayhisproductthanthelarge“salesconference”thatwasheldinPhiladelphiathesameyear,theCentennialExhibition.2Bellpublishedhisfirstadforthetelephonethefollowingyear,encouragingpeopletocometoOldSt.John’sChurchinNewYorktoexaminethe“speakingandsingingtelephone.”3T

5、heseearlyexhibitionsseemedtocarrytwomessages:youcanseeanewinventionworkandyoucanuseitforyourownpleasure—tohearthevoiceofsomeoneyourecognizeattheotherendoftheline.OncepeoplerealizedthatBell’stelephoneworked,theyhadtobeconvincedthatitcouldbecomeadependableproduct,superiortoitsnewcompetitorsandtoo

6、therformsofcommunication.Intheseearlydaysthechallengewastodevelopareliabletelephonenetworkforanessentiallyruralpopulationthathadlearnedtotrustthelettersdeliveredbypersonablemailcarriers.Fromtheperspectiveoftheisolatedandself-reliantfamilyfarm,advertisementsfortechnologicalinventionssuchasthetel

7、ephonewereidentifiedwithlifeinthecity.ButastechnologicaladvancesandorganizationaldevelopmentsallowedBell’sinventiontoevolveintotheBallsystemandeventuallyintotheAmericanTelephoneandTelegraphCompany,thecorporation’sadvertisementssoo