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1、旅游饭店市场定位策略论文 【内容提要】中、低档旅游饭店在我国的饭店业中有举足轻重的地位，但在经营过程中存在诸多不足，应有的市场作用未得到充分发挥。究其原因，关键在于缺乏明确的市场定位意识褪谐《ㄎ徊呗浴１疚哪獯又械偷德糜畏沟辍拔裁葱枰谐《ㄎ弧薄ⅰ叭绾谓惺谐《ㄎ弧薄ⅰ笆谐《ㄎ徊呗浴比龇矫嬲箍凼觯云诙栽銮恐小⒌偷德糜畏沟甑木赫盗τ兴砸妗?BR>【英文摘要】MediumandsmallsizedhotelsfortouristsinChinaformaconsiderablepartofth
2、etotalnumber,however,theyhaven’’’’tcompletelyplayedtheroletheyshould,,intheauthor’’’’sopinion,,thatis:”theneedforself-rarking”,”thewayofself-ranking”,and”thestrategyforself-ranking.” 【关键词】市场定位/中、低档饭店/策略 self-rankinginthemarket/mediumandsmallsizedhote旅
3、游饭店市场定位策略论文 【内容提要】中、低档旅游饭店在我国的饭店业中有举足轻重的地位，但在经营过程中存在诸多不足，应有的市场作用未得到充分发挥。究其原因，关键在于缺乏明确的市场定位意识褪谐《ㄎ徊呗浴１疚哪獯又械偷德糜畏沟辍拔裁葱枰谐《ㄎ弧薄ⅰ叭绾谓惺谐《ㄎ弧薄ⅰ笆谐《ㄎ徊呗浴比龇矫嬲箍凼觯云诙栽銮恐小⒌偷德糜畏沟甑木赫盗τ兴砸妗?BR>【英文摘要】MediumandsmallsizedhotelsfortouristsinChinaformaconsiderablepartofthe
4、totalnumber,however,theyhaven’’’’tcompletelyplayedtheroletheyshould,,intheauthor’’’’sopinion,,thatis:”theneedforself-rarking”,”thewayofself-ranking”,and”thestrategyforself-ranking.” 【关键词】市场定位/中、低档饭店/策略 self-rankinginthemarket/mediumandsmallsizedhote旅游
5、饭店市场定位策略论文 【内容提要】中、低档旅游饭店在我国的饭店业中有举足轻重的地位，但在经营过程中存在诸多不足，应有的市场作用未得到充分发挥。究其原因，关键在于缺乏明确的市场定位意识褪谐《ㄎ徊呗浴１疚哪獯又械偷德糜畏沟辍拔裁葱枰谐《ㄎ弧薄ⅰ叭绾谓惺谐《ㄎ弧薄ⅰ笆谐《ㄎ徊呗浴比龇矫嬲箍凼觯云诙栽銮恐小⒌偷德糜畏沟甑木赫盗τ兴砸妗?BR>【英文摘要】MediumandsmallsizedhotelsfortouristsinChinaformaconsiderablepartofthet
6、otalnumber,however,theyhaven’’’’tcompletelyplayedtheroletheyshould,,intheauthor’’’’sopinion,,thatis:”theneedforself-rarking”,”thewayofself-ranking”,and”thestrategyforself-ranking.” 【关键词】市场定位/中、低档饭店/策略 self-rankinginthemarket/mediumandsmallsizedhote旅游饭
7、店市场定位策略论文 【内容提要】中、低档旅游饭店在我国的饭店业中有举足轻重的地位，但在经营过程中存在诸多不足，应有的市场作用未得到充分发挥。究其原因，关键在于缺乏明确的市场定位意识褪谐《ㄎ徊呗浴１疚哪獯又械偷德糜畏沟辍拔裁葱枰谐《ㄎ弧薄ⅰ叭绾谓惺谐《ㄎ弧薄ⅰ笆谐《ㄎ徊呗浴比龇矫嬲箍凼觯云诙栽銮恐小⒌偷德糜畏沟甑木赫盗τ兴砸妗?BR>【英文摘要】MediumandsmallsizedhotelsfortouristsinChinaformaconsiderablepartoftheto
8、talnumber,however,theyhaven’’’’tcompletelyplayedtheroletheyshould,,intheauthor’’’’sopinion,,thatis:”theneedforself-rarking”,”thewayofself-ranking”,and”thestrategyforself-ranking.” 【关键词】市场定位/中、低档饭店/策略 self-rankinginthemarket/med
