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1、vi系统视觉基本要素设计（DesignofvisualbasicelementsofVIsystem）EnterpriselogoEnterpriselogocanbedividedintoenterprise'sownsignsandcommoditysigns.Characteristicsofenterpriselogo:First,identifiability.Secondly,systematicness.Third,unity.Fourth,theimage.Fifth,thetimes.E
2、nterpriselogodesignoperationprocess:Investigatetheactualoperationofenterprises,analysisofthestatusofenterprisevisualdesign,whichincludesthefollowingstatusquo:Firstly,theconceptofenterprise,theconnotationofspiritandtheoveralldevelopmentplanofenterprise.Sec
3、ondly,thescopeofoperation,thecharacteristicsofgoodsandthenatureofservice.Third,themarketingstatusandmarketshareofenterprises.Fourth,thepopularityandreputationofenterprises.Fifth,businessexpectationsfortheentireimagestrategyandvisualrecognitionstyle.Six,en
4、terprisecompetitorsandthecharacteristicsoftheindustry.1,establishaclearconcept.2,thespecificdesignperformance.3,markingthemeticulousoperation:First,therefinementoflogodetails.Secondly,thenumericalvalueofsigns:Oneisgrid,Twoistheproportionaldimensionmarkmet
5、hod,Threeisthearcanglemarkmethod.Thirdly,thediversificationofsymbolform:Changeinlinethickness;Changeofpositiveandnegativeforms;Changesincolorandblackandwhite;Changesofpoints,linesandplanes(suchashollowbody,reticulatepattern,pointformingsurface,lineforming
6、surface,etc.);Morphologicalchangescorrespondingtodifferentmedia;Reduceormagnifychangesinform.EnterprisestandardwordEnterprisestandardwordisthenameoftheenterprise,theenterprisewillbethebrandnameabbreviation,theme,advertisementandsotheoverallcombinationofth
7、efont.Enterprisestandardwordfeature:First,therecognition.Basetwo,readability.Third,thedesign.Fourth,systematicness.Enterprisestandardwordtype:First,theenterprisenamestandardword.Second,productorbrandnamestandardword.Third,thelogofont.Fourth,advertisingact
8、ivitiesstandardword.Enterprisenamingorrenaming:Enterpriserenameschemehasthefollowingsituations:First,changethenameofthecompanycomprehensively,includingthebasicvisualelementssuchastheexistingstandardwordsandstandardc
