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《vi-视觉识别设计的美学形式与特征（the aesthetic form and characteristics of vi- visual recognition design）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、vi-视觉识别设计的美学形式与特征（Theaestheticformandcharacteristicsofvi-visualrecognitiondesign）VI(VisualIdentity)istheenterprise"visualidentificationdesign",itisCIcorporateimagedesign(CorporateIdentity)isanimportantpartofthe.VI,asthemostintuitiveandexplicitpartofCIdesign,iscalled"th
2、efaceofanenterprise"withitsuniqueaestheticformandcharacteristics".Itisofgreatsignificancetostudyandrecognizethe"face"oftheenterprisefortheestablishmentofcorporateimage,theenhancementofthecohesionoftheenterpriseandthepublicrecognition.First,thevisualformbeautyinVIdesign
3、VIdesignisakindofgraphicdesign,whichbelongstovisualart.Therefore,theformationrulesandrulesofvisualartsarealsosuitableforVIdesign.Theimportantessenceofvisualartisthecreationofvisualform,thecreationofvisualformdeterminesthelifeofVIdesign,andisoftendisplayedintheformof"lo
4、go"."Symbol"asthesymbolofcommunicationinformationisthecoreandbasicpartofVIsystem.Itcancollectalotofinformationinonebody,andconveythemeaningandtheideathatiscontainedinthemoment.Fromthecategoryview,canbedividedintoavarietyoflogotrademark,souvenirbadge,emblem,badge,logose
5、tc.;fromtheformalbeautyofcompositionrules,symbolisrepeated,inspace,contrast,harmony,symmetryandbalance,suchasgradientcompositiontechniquesbyYouLirelationshiptogethertoorganizeandformthevisualformwiththeaestheticrequirementsofpeople,uniquecharacteristicsoftheformalbeaut
6、y.ThelogodesignChinesebank"asanexample,fromthebeginningoftheHongkongfamousdesignerMr.JinDaiqiangin1986design,theuseoftheexistingChinaBanklogo,fromcreativedesigntoform,showtheuniquefeaturesofthebeautyofform.Increativeideas,MrJinDaiqiangwasknittingredropewereinspired,log
7、odesignmotiflocatedintheChinaonancientcoins.ThemoneyYuhongholecleverlyconstitutea"rope"word,themeaningofChina.Ancientcoinsonbehalfofthebankingindustry,linesymbolrelation,theoutercircleisasymbolofglobaldevelopment,theoverallmeaningtianfangdicircle,fortheeconomy.Fromthed
8、esignelementsoftheformandorganizationway,wecanseethatthecontrastrelationbetweeninsideandoutsideofthe"circle""square"c
