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《医药代表如何寻找自己的新蓝海（how do medical representatives search for their new blue ocean）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、医药代表如何寻找自己的新蓝海（Howdomedicalrepresentativessearchfortheirnewblueocean）Apharmaceuticalmarketing,sufferedwinterinthesummer,onbehalfoftheChinesemedicinetransformationhasbecometheinevitableintheyeartwothousandandsixinsummer,withthegovernmentofanticommercialbriberyactivitiesc
2、arriedoutlikearagingfire,especiallyfordrugsalesbillionyuansalesofprescriptiondrugswintercomingtrue,isamedicalrepresentativecitycanbeheardwithoutendcaught,certaincorporateofficechecked,thenumberofhospitalthedoctorwasinvestigated,thehospitalpharmacydirectorwasarrested,the
3、hospitaldeanMoumoubiddingbacktotheDutchact,foreignpharmaceuticalrepresentatives,certainenterprisemedicalrepresentativestotakealongvacation,amedicalrepresentativebitterlyexposinginsider,amedicalrepresentativeflightandgofishing,sothisisnottheonlyone.Inaddition,themedicalt
4、rainingmarketinjustafewmonthstherehasbeenalargenumberofspecializedpharmaceuticalindustrytrainingandconsultingcompaniesaresetup:"howtodealwiththerelatedcoursesofanticommercialbriberyactivities",teachyouhowtodealwiththegovernment'santicommercialbribery,somepeopleteachthet
5、asteofcrimeagainstthewind.Medicalrepresentativesonceagainbecomeatargetforallandeverythingseemstobesininabadlyfrightenedperson,medicalrepresentativebody,ormedicalrepresentativepeopledo?Isthereafutureforthemedicalrepresentatives?Besuretosaythetrueacademicsensemedicalrepre
6、sentativeispromising,butthisisaminoritywithproprietaryinnovationtopharmaceuticalcompaniesthatmosthomogeneousproductsenterpriseRep,theywillonlygivethedoctorondoctorfeesandChihepiaodumedicalrepresentatives,havebeenengagedinisnotthesunundertheoccupation,theymustbegradually
7、intoadeadend.Reasonsareasfollows:Inthenationalhealthsystemwillnotchangeintheshorttermorunabletoputchange,orthegovernmentdoesnotwanttochangeyourself,wanttousesocialandmarketforcestochangethesituation,unknowntothepublicandthemediawillbegreatlyexaggeratedreportsanddiscussi
8、onsoftheso-calledhighprices,becauseofthismediaaspectthegovernmentwillsupportthemedicalsystem,aslongasthedaydid
