资源描述：
《cultural differences of advertise language between china and western countries 英语毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、CulturalDifferencesofAdvertiseLanguagebetweenChinaandWesternCountriesAbstract:Nowadays,withthedevelopmentofeconomyandsocialculture,advertisingplaysanimportantroleinpeople’slife.Withoutadvertising,economywillneverdevelopandprosperrapidly.Advertisinglanguageisanimportantpartofadvertisi
2、ng.Ontheonehand,itissubjectedtosocialculture.Ontheotherhand,italsoreflectssocialculture.ThisarticleaimstoanalyzeChineseandwesternculturethroughadvertisinglanguageandshowhowculturalfactorsaffectadvertisingsoastopromotethecross-culturalcommunicationbetweentheChineseandthewesterners.Key
3、words:advertisinglanguage;Chineseandwesternculture;differencesWiththedevelopmentofeconomyandsocialculture,advertisehasbecometoinfluencealltheaspectsofsociety,playinganessentialroleinpeople’slife.Itisnotonlyamarketinginstrument,butalsoakindofculturalproduct.Therefore,advertiselanguage
4、,astheoutputofsocialculture,reflectsandalsorestrainedbysocialculture.Thus,throughadvertisinglanguagewecanfindoutthedifferencesbetweenChineseandwesternculture.I.IntroductionAdvertiseisaninformationspreadingtool,whichplaysanimportantroleinproductpublicity.Itaimsatdeliveringinformationo
5、ftheproductsanditsservice,establishingabetterbrandimageandcooperateimage,andstimulatingtheirdesiretopurchase.Itencouragespeopletobuytheproductsyetwithgreatsatisfactionvisuallyandpsychologically.II.CulturaldifferencesinadvertiselanguageAdvertiselanguageembodiessocialcultureandsocialcu
6、ltureinturninfluencesandrestraintheexpressionofadvertiselanguage.Thevalues,culture,customandaestheticsofanationwillcertainlyexertinfluencesonadvertiselanguage,reflectingtheirculturalcharacteristicsanddifferences.2.1CulturaldifferencesinvalueThetraditionalfamilyethicalspiritofChinaiso
7、ffamilystandard,resultinginthevalueofgroupstandardinChineseculture.InthetraditionalChineseculture,thevalueoffamilyandcountryarefaraboveindividuals’,individualscannotexistindependentlybutrelyongroupvalues.Therefore,manyChineseadvertiselanguageiscollectivismoriented,emphasizingondevelo
8、pingcollecti
