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ID:15915333
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时间:2018-08-06
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1、精品文档2013年雅思考试阅读模拟练习及答案七TheGuardian1.ConsumersaretobepresentedwithtworivalnewyearadvertisingcampaignsastheFoodStandardsAgencygoespublicinitsbattlewiththeindustryoverthelabellingofunhealthyfoods.2.TheGuardianhaslearnedthattheFSAwilllaunchaseriesof10-secondtelevisionadvertsinJanuarytelli
2、ngshoppershowtofollowared,amberandgreentrafficlightlabellingsystemonthefrontoffoodpacks,whichisdesignedtotackleBritain’sobesityepidemic.3.Thecampaignisadirectresponsetoaconcertedattemptbyleadingfoodmanufacturersandretailers,includingKellogg’sandTesco,toderailthesystem.Theindustryfears
3、thattrafficlightswoulddemoniseentirecategoriesoffoodsandcouldseriouslydamagethemarketforthosethatarefatty,saltyorhighinsugar.4.TheUKmarketforbreakfastcerealsisworth1.27bnayearandthemanufacturersfearitwillbeseverelydentedifredlightlabelsareputonpackagingdrawing2016全新精品资料-全新公文范文-全程指导写作–
4、独家原创9/9精品文档attentiontothefactthatthemajorityarehighinsaltand/orsugar.5.Theindustryisplanningamajormarketingcampaignforanetpetinglabellingsystemwhichavoidscolour-codinginfavourofinformationaboutthepercentageof"guidelinedailyamounts"(GDAs)offat,saltandsugarcontainedintheirproducts.6.The
5、battleforthenation’sdietnetesasnewrulesontelevisionadvertisingneteintoforceinJanuarywhichwillbaradvertsforunhealthyfoodsfromnetmercialbreaksduringprogrammesaimedatchildren.SourcesattheTVregulatorsarebracedforalegalchallengefromtheindustryandhavedescribedthelobbyingeffortstoblockanynew
6、adbanorcolour-codedlabellingas"themostferociouswe’veeverexperienced".7.Ofnet’schiefexecutive,EdRichards,said:"Wearepreparedtofaceuptoanylegalactionfromtheindustry,butweverymuchhopeitwillnotbenecessary."TheFSAsaiditwasexpectinganonslaughtfromtheindustryinJanuary.SeniorFSAofficialssaidt
7、hemanufacturers’effortstoundermineitsproposals2016全新精品资料-全新公文范文-全程指导写作–独家原创9/9精品文档onlabellingcouldthreatentheagency’scredibility.8.TerrenceCollis,FSAdirectorofnetmunications,dismissedclaimsthattheproposalswerenotbasedonscience."WehavesomeofthemostrespectedscientistsinEurope,bothwithin
8、theFS
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