青野生态茶园计划书

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1、青野生态茶园有限公司创业计划书团队名称：心越创业团队申报院系：管理学院目录第一章公司概述一、公司描述·························二、公司产品·························三、企业精神·························四、目标策略·························第二章公司背景和条件分析一、创业背景简单描述··························2.1.1市场供需描述·························2.1.2公司选址分析·····

2、····················二、地方条件背景·····························2.2.1原料产地——歙县简介··················2.2.2产品原料······························2.2.3政府政策分析··························第三章产品一、产品介绍·································二、产品优势·································3.2.1产品本身优势········

3、················3.2.2研究与开发··························3.2.3技术优势····························第四章市场分析一、白茶、黄山毛峰市场分析················4.1.1饮品市场分析························4.1.2产业分析····························第五章可行性分析一、大供应商模式的可行性分析···············5.1.1和农户合作························

4、···二、自建产业基地可行性方案···············5.2.1目的及意义··························5.2.2实施可行性··························5.2.3实施进程分析························5.2.4风险及对策··························第六章公司战略一、公司的初期目标··················二、公司中期目标····················三、公司长期目标····················第七章公

5、司管理机制一、公司运作模式·······················二、部门组织结构·························三、人力资源管理·························四、农户管理体制·························五、专家管理体制·························第八章市场营销一、营销策略·····························8.1.1白茶、黄山毛峰供应商···········8.1.2白茶品牌茶营销·············二、特色茶营销

6、···························8.2.1白茶特色茶营销··················8.2.2顶级毛峰及绿茶营销··············三、营销网络····························第九章财务管理一、资金需求预测与财务预算二、三、四、五、第十章建设规划一、茶庄建设····························10.1.1公司+农户模式··················二、生产经营计划························第十一章竞争分析一、竞争现状···

7、·······················11.1.1茶叶市场竞争现状············11.1.2白茶市场竞争现状·············11.1.3黄山毛峰及绿茶市场分析········二、竞争优势分析························11.2.1茶饮品优势····················11.2.2黄山白茶优势··················11.2.3黄山毛峰及绿茶优势·············11.2.4地理优势·······················11.2.5社会效益···

8、···················11.2.6生态效益······················三、质量认证体系·························四、竞争策略·····························第十二章风