福建绿佳园生物科技有限责任公司(决赛)

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1、113目录执行总结··············································4一、公司概况···················································5二、产品简介···················································5三、竞争优势···················································6四、市场定位与营销策略（前期）··································7五、生产流

2、程示意图·············································9六、公司战略及规划·············································10七、股本结构与投资方案·········································10113八、公司面临的风险及应对措施···································12九、风险资本的退出·············································13十、创业团队概况·······

3、········································13第一章项目背景与产品技术····························14一、项目背景···················································15二、产品介绍···················································15第二章市场与竞争····································24一、公司总体战略·····························

4、··················25二、洗发产品市场分析···········································25113三、SWOT分析··················································33四、竞争战略···················································34五、厂址选择···················································36第三章营销策略······················

5、················40公司盈利模式分析···············································41一、产品（Product）策略········································42二、价格（Price）策略··········································44三、渠道（Place）策略··········································46四、促销（Promotion）策略······················

6、················49113五、公共关系····················································53六、中远期的营销策略············································54第四章公司发展战略··································56一、发展战略···················································57二、市场进入战略····································

7、···········58三、竞争战略···················································60第五章生产运作管理··································62一、生产运作管理···············································63二、质量管理···················································64第六章113公司组织管理与企业文化························68一、组织管理···

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