香格里拉酒店- strategic management in hospitality industry

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1、香格里拉酒店-StrategicManagementinHospitalityIndustryStrategicManagementinHospitalityIndustryShanghaiPudongShangri-laHotelContentsBackground&BriefIntroduction1External&InternalEnvironmentAnalysisoftheHotel2SWOTAnalysis3Three-LevelStrategiesModel4Issues&Problems5Recommendations

2、6Background&BriefIntroductionPudongShangri-la:Foundedin1998andrestructuredby208><#004699'>05.Mission:TotheworldisalltheShangri-lapeople’svisionIntheLujiazuiFinanceandTradeZoneofShanghai.ItenjoyseasyaccesstobothHongqiaoandPudonginternationalairportsandisalsoclosetothesubwayconnec

3、tingPudongtoPuxi(WestShanghai).ProminentlysitedalongthefamousHuangpuRiver,theHotelhasbreathtakingviewsofShanghai'slegendaryriverfront-theBundandtheOrientalPearlTVTower.ExternalEnvironmentAnalysisAnalysisofexternalstakeholdersandthebroadenvironmentIdentificationofopportunitiesan

4、dthreatsEstablishastrategicdirectionanddevelopandimplementstrategies.Porter’sFiveForcesModelBargainingpowerofbuyersIntensityofrivalryintheindustryThreatofsubstitutesRiskofentrybypotentialcompetitorsBargainingpowerofsuppliersPorter’sFiveForcesModelSTEEPAnalysisSTEEPAnalysisInternalEn

5、vironmentAnalysisResourcesTangibleresources1.Staffafter;Shangri-La'shospitality;oftrainingwithinsixmonths.2.ThefirstHACCPhonoredcertificationofthehotelinmainlandChina3.OwnPujiangbuildingsandhotelbuildingsconsistingofZijinbuildingResourcesIntangibleresourcesGoodbrandreputationRa

6、nksin46thplaceintheworldGoodtrainingsystemandlowstaffturnoverBetterintegrationofculturewiththehotelemployeesandemployertogrowbetter.SalaryandbenefitsarecompetitiveShangri-La'sGoldenCircle--GoldenCirclePartnershipswithmajorairlinesallovertheworldandsalesofficesinmajorcitiesCapab

7、ilityEfficiententerprisemodeofoperationsuchasHACCPcertificationandFidelioOperacentralreservationsystem.ResourcesandwealthfromShangri-laHotelManagementGroupHighemployeeloyaltyandcorporateWithCornellnetworkinstituteinonlineremotetrainingShangri-laHotel’significantcapabilityValueChain1

8、Humanresourcemanage