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1、企业家必要有布衣精力管理（Entrepreneursneedtohavecivilianenergymanagement）Inthisregard,thepracticeofforeigncompaniesisalotofhumanization.InSeptemberthisyear,FordemployeesbeinglaidoffinthemeetingheldattheFordcenterinDearbornMichigan,theUnitedStatesEmploymentmeeting,themeet
2、ingaimstohelpthelaid-offworkersarebetterovertothenewjob.Theintegrationin2006,alsofacinglayoffsintheannouncementontheeveoftheFordMotorCo,releasedaplan:fulloftenderfeelingsintheunionofidleworkersmaygetafreechancetogetacollegeeducation,atthecostofleavingFord.Ofc
3、ourse,acceptthelearningprojectstaffmustalsomeettherequirements:mustgetthelowestaverageattendanceC,mustattend,andworkatFordforatleastayear.However,businesssuccessdoesnotmeansuccessofleadership,butitcanbedisastrous.Neverlonghistoryofriskinvestment,wehavecontinu
4、edtoseerepeatedlystagedthescene-founderofexperientialmarketingislistedinthe1998U.S.strategichorizonLLPcompany'stwofoundersBjosephpineIIandJamesHgilmoreproposed.Theirdefinitionofexperientialmarketingis:redefiningtheconceptofmarketingfromfiveaspectsoftheconsume
5、r'ssenses,emotions,thinking,action,andrelevance."Theybelievethatconsumerconsumptionisbothrationalandemotional,consumerexperiencebeforeconsumption,consumptionandconsumption,isthekeytostudyconsumerbehaviorandcorporatebrandmanagement.Whydoesexperientialmarketing
6、spreadsofastinChina?ThisisrelatedtothetrendofconsumptionexperienceinChina,butnotaccidental.Thereasonsaresummarizedasfollows:1.theprogressofmaterialcivilizationandtheimprovementofconsumers'livingstandardsWiththeprogressofmaterialcivilization,people'slivingstan
7、dardsandconsumerdemandareconstantlyescalating.Intheagriculturalsociety,peoplearepursuingthebasicmeetthefoodandclothing;intheindustrialsociety,thestandardoflivingismeasuredbythematerialquantityofproducts;inthepostindustrialsociety,peoplearemoreconcernedaboutth
8、equalityoflife,caresatisfactionintheirmentalandspiritual.Andexperiencecanbesaidtorepresenttheeconomicprovisionofthiskindofsatisfaction.Obviously,people'sconsumptiondemandturnsfrompractica
