ktv创业营销策划书 字 投稿：陆颔颕

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1、KTV创业营销策划书8369字投稿：陆颔颕SingleLadyKTV创业营销策划书11级酒店管理系试点班姓名：赵映雪邢圆圆王婕刘瑾杨鑫宇罗琰蔚韦潇明KTV创业营销策划书8369字投稿：陆颔颕SingleLadyKTV创业营销策划书11级酒店管理系试点班姓名：赵映雪邢圆圆王婕刘瑾杨鑫宇罗琰蔚韦潇明KTV创业营销策划书8369字投稿：陆颔颕SingleLadyKTV创业营销策划书11级酒店管理系试点班姓名：赵映雪邢圆圆王婕刘瑾杨鑫宇罗琰蔚韦潇明日期：2012.06.19SingleladyKTV创业营销策划报告书目录一、前言···································

2、·······················2二、项目概述······················································2三、环境分析······················································3（1）微观环境··················································3（2）宏观环境··················································3四、目标市场分析、选择、定位策略····················

3、··············3（1）分析·····················································3（2）选择·····················································4（3）市场定位·················································4五、项目的运营方案················································5（1）产品定位···········································

4、······5（2）产品设计·················································5（3）价格定位·················································6（4）初期的促销活动···········································6六、量贩式KTV经营特色············································6七、效益分析······················································7（1）成本

5、效益分析·············································7（2）收入分析·················································7（3）利润分析·················································8八、SWOT分析······················································8（1）优势（S）·················································8（2）劣势（W）·····

6、············································8（3）机会（O）·················································9（4）挑战（T）·················································9九、可行性分析····················································9十、附录··························································11（1）市场调查KTV问卷·

7、········································11（2）选址图、包厢效果图·······································12一、前言在旅专学习生活将近一年，在对学校部分同学的走访调查与自身感受中，深感旅专的娱乐设施活动很少，很多同学聚会等活动需要去往市区，很不方便。我团队初步研究觉得可以在旅专商业区开设一家以娱乐性为主，解压性为辅的小型KTV，以便我校学生