ktv创业营销策划书

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1、SingleLadyKTV创业营销策划书11级酒店管理系试点班姓名：赵映雪邢圆圆王婕刘瑾杨鑫宇罗琰蔚韦潇明日期：2012.06.1915SingleladyKTV创业营销策划报告书目录一、前言··························································2二、项目概述······················································2三、环境分析··················································

2、····3（1）微观环境··················································3（2）宏观环境··················································3四、目标市场分析、选择、定位策略··································3（1）分析·····················································3（2）选择····································

3、·················4（3）市场定位·················································4五、项目的运营方案15················································5（1）产品定位·················································5（2）产品设计·················································5（3）价格定位················

4、·································6（4）初期的促销活动···········································6六、量贩式KTV经营特色············································6七、效益分析······················································7（1）成本效益分析·············································7（2）收入分析····

5、·············································7（3）利润分析·················································8八、SWOT分析······················································815（1）优势（S）·················································8（2）劣势（W）······································

6、···········8（3）机会（O）·················································9（4）挑战（T）·················································9九、可行性分析····················································9十、附录··························································11（1）市场调查KTV问卷········

7、·································11（2）选址图、包厢效果图·······································12一、前言15在旅专学习生活将近一年，在对学校部分同学的走访调查与自身感受中，深感旅专的娱乐设施活动很少，很多同学聚会等活动需要去往市区，很不方便。我团队初步研究觉得可以在旅专商业区开设一家以娱乐性为主，解压性为辅的小型KTV，以便我校学生与雁山镇其他大学的学生们可以在比较安全、方便的环境下聚会、娱乐。使同学们得到放松，同时也避免了去往市区时遇到交通不便等不安全因素。

8、所以根据市场的发展，在聚集桂林几大高校的雁山镇旅专中开这样一家娱乐性为主，解压性为辅的小型KTV将会带来巨大的市场。因此我们决定在旅专雁山校区的商业区开设一家SingleLadyKTV。Sin