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1、(这是2007届校优秀毕业论文。论文有很多值得学习的地方，但当然还有些待改进的地方。希望大家的阅读的时候能带着批判的眼光。如我们认为一篇好的论文应该有“LiteratureReview”这一部分，列举前人在这方面已做的研究以及自己准备创新的地方。--Steven论文英文题目CreativeTreasonofEnglishAdvertisementTranslation论文中文题目广告英语翻译的创造性叛逆作者曾志勇(外语系2004级英语专业,学号2004401029)指导教师魏志成1.IntroductionThe
2、Englishword“advertising”originatedfromtheLatinword“advertere”,whichmeans“togiveinformationtothepublicconcerning,”“todrawattentiontosomething”(MacquarieDictionary2003:13).AmericanMarketAssociationdefined“advertise”“thenon-personalcommunicationofinformation,usu
3、allypaidforandusuallypersuasiveinnature,aboutproducts(goodsandservices)orideasbyidentifiedsponsorsthroughvariousmedia”.（YinLu,2006:105）Thatis,advertiseistomeetsomespecialneedsthatpeopletakesometacticstospreadinformationofproductstothepublicwidelythroughvariou
4、smedia.Wecanseethatadvertisementgenerallyhasastrongsenseoffunctionandpurpose.Thepurposeofadvertisementisnotonlytohelptheconsumersknowabouttheproducts,butalsototempttheirsentiment,stimulatetheirpurchasingdesireandpromotetheirbuyingtheproducts.Itsfunctioncanbec
5、oncludedasfollows:Information,Persuasion,MaintenanceofDemand,CreatingMassMarket,andQuality(YangWei,2006:108).Withthedevelopmentofinternationallabordivisionandeconomicglobalization,the24internationalproductscirculationgoesfrequently.Inordertogainmoremarketshar
6、eonglobalmarket,everycountrypromotestheirdomesticproductsactively.Oneofthemostimportantpromotionapproachestheyuseistopresenttheirproductsandwintheglobalreputationthroughadvertisement.Theadvertisementlanguageisaveryspecialandextremelyimportantformofinternation
7、aladvertisement.Itwouldgainabusinesstheglobalreputationwithproductsexchanges,andbecometheinvisibleassetsandfortuneoftheenterprise.Asuccessfuladvertisementisthefirststeptobroadenandoccupythetightproductmarket.So,successfuladvertisementtranslationisanimportantm
8、arketingstrategytopromotedomesticproductsandoccupytheglobalmarket.Knowingthecharacteristicsandskillsofadvertisementtranslationwithnodoubtwillleadtosuccessfultranslationandmarketing.Howeve
