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1、中外合资企业的跨文化管理（CrossculturalmanagementofSinoforeignjointventures）Themajorityofculture,involvingaspectsofhumanlife.Atthesametime,cultureisakindofaccumulation,isalargegroupbyseveralgenerationsofindividualsandgroupstoobtainthe.Thesecommonwordsanddeedsacceptedandadoptedm
2、odeandcommunicationstyle,sothatweinagivenperiodoftime,livinginacertaintechnicalskills,subjecttocertaingeographicalconstraintssociety.Ethicsreferstothemoralstandardsandnormstofollowwhendealingwiththerelationshipbetweenpeople.Theethicalnormsandethicsisareflectionofso
3、cialculture.Cultureisofteninasubtlewayaffecttheinteractionofpeople,andthepenetrationinallaspects.People'sbehaviorisdecidedbyseveralaspectsoftheculture,knownasthe"culturaltendency".Culturaltendencygenerallyinvolvessevenaspects:theworldview,viewofhumannature,interper
4、sonalrelationship,behaviorandwaysofthinking,conceptofspaceandtime.Atendencyofculturedeterminesitsuniqueperception,languageandnonlanguageencodinganddecodingprocess.Peoplecanonlyunderstandtheinterpretationofthisculture,familiarwiththeethics.Culturalfactorsincommunica
5、tionChinesescholarYuKaichenghassummeduptheimpactofChinacultureonbusinessandcommunicationbehaviorChinese,andthusshowingsevenkeyandsensitiveculturalfactors.Itcanhelpustounderstandtheircultureundertheinfluenceoftheirownbehavior,andremindtheoverseassevenaspectsshouldbe
6、notedintheChinesecontactswithlocalenterprises.Allthesesevenaspectsareinterrelated,a"diamond"structure.The"bigfamily"isatthecoreposition."AndChineseexchangesofculturalfactors"from"Chinesenaturalculturebasicculturaltendency".ThisinYuKaicheng'snarrativecouldnotseethef
7、ullelaboration.Wewillstartfromthebasictheoryofculturaltrends,whicharethesevenculturalfactorsandChineseexchanges,andpointedoutthattheforeignbusinessactivitiesinChinaguidance.1.worldview:Patrioticsensitivity(PatrioticallySensitivity)Theworldviewisakindofculturesuchas
8、God,people,nature,theuniverseandotherorientationandexistingproblemsabouttheconceptofphilosophy.Itreflectstherelationshipbetweenmanandnature--howp
