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1、一套完整的vi手册（AcompletesetofVImanuals）AcompletesetofVImanualsTanyu7fans51floor,formalmemberFirst,thebasicelementsofvisualdesignTwo,thepreparationofvisualelementsdesignThree,thespecificapplicationofthedesignprojectFour.CompileVIVisualIdentificationManualFirst,thebasicelementsofvisualdesignEn
2、terpriselogoEnterpriselogocanbedividedintoenterprise'sownsignsandcommoditysigns.Characteristicsofenterpriselogo:First,identifiability.Secondly,systematicness.Thirdly,unity.Fourth,theimage.Fifth,thetimes.Operationprocessofenterpriselogodesign:Investigatetheactualoperationofenterprises,an
3、alysisofthestatusofenterprisevisualdesign,whichincludesthefollowingstatusquo:Firstly,theconceptofenterprise,theconnotationofspiritandtheoveralldevelopmentplanofenterprise.Secondly,thescopeofoperation,thecharacteristicsofgoodsandthenatureofservice.Third,themarketingstatusandmarketshareof
4、enterprises.Fourth,thepopularityandreputationofenterprises.Fifth,businessexpectationsfortheentireimagestrategyandvisualrecognitionstyle.Six,enterprisecompetitorsandthecharacteristicsoftheindustry.1,establishaclearconcept.2,specificdesignperformance.3,themeticulousoperationofmarking:Firs
5、t,thedetailsoflogorefinement.Secondly,thenumericalvalueofsigns:Oneisgrid,Twoistheproportionaldimensionmarkmethod,Threeisthearcanglemarkmethod.Thirdly,thediversificationofsymbolform:Changeoflinethickness;Changeofpositiveandnegativeforms;Colorandblackandwhitechanges;Changesofpoints,linesa
6、ndplanes(suchashollowbody,reticulatepattern,pointformingsurface,lineformingsurface,etc.);Morphologicalchangescorrespondingtodifferentmedia;Reduceormagnifythechangeofform.EnterprisestandardwordEnterprisestandardwordisthenameoftheenterprise,theenterprisewillbethebrandnameabbreviation,them
7、e,advertisementandsotheoverallcombinationofthefont.Enterprisestandardwordfeatures:First,identifiability.Basetwo,readability.Third,design.Fourthly,systematicness.Typesofenterprisestandardwords:First,theenterprisenamestandardword.Second,thestandardwordofproductortrademarkname.Thi
