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1、一套完整的vi手册（AcompletesetofVImanuals）AcompletesetofVImanualsTanyu7fans51floor,formalmemberFirst,thebasicelementsofvisualdesignTwo,thepreparationofvisualelementsdesignThree,thespecificapplicationofthedesignprojectFour.CompileVIVisualIdentificationManualFirst,thebas
2、icelementsofvisualdesignEnterpriselogoEnterpriselogocanbedividedintoenterprise'sownsignsandcommoditysigns.Characteristicsofenterpriselogo:First,identifiability.Secondly,systematicness.Thirdly,unity.Fourth,theimage.Fifth,thetimes.Operationprocessofenterpriselogo
3、design:Investigatetheactualoperationofenterprises,analysisofthestatusofenterprisevisualdesign,whichincludesthefollowingstatusquo:Firstly,theconceptofenterprise,theconnotationofspiritandtheoveralldevelopmentplanofenterprise.Secondly,thescopeofoperation,thecharac
4、teristicsofgoodsandthenatureofservice.Third,themarketingstatusandmarketshareofenterprises.Fourth,thepopularityandreputationofenterprises.Fifth,businessexpectationsfortheentireimagestrategyandvisualrecognitionstyle.Six,enterprisecompetitorsandthecharacteristicso
5、ftheindustry.1,establishaclearconcept.2,specificdesignperformance.3,themeticulousoperationofmarking:First,thedetailsoflogorefinement.Secondly,thenumericalvalueofsigns:Oneisgrid,Twoistheproportionaldimensionmarkmethod,Threeisthearcanglemarkmethod.Thirdly,thedive
6、rsificationofsymbolform:Changeoflinethickness;Changeofpositiveandnegativeforms;Colorandblackandwhitechanges;Changesofpoints,linesandplanes(suchashollowbody,reticulatepattern,pointformingsurface,lineformingsurface,etc.);Morphologicalchangescorrespondingtodiffere
7、ntmedia;Reduceormagnifythechangeofform.EnterprisestandardwordEnterprisestandardwordisthenameoftheenterprise,theenterprisewillbethebrandnameabbreviation,theme,advertisementandsotheoverallcombinationofthefont.Enterprisestandardwordfeatures:First,identifiability.B
8、asetwo,readability.Third,design.Fourthly,systematicness.Typesofenterprisestandardwords:First,theenterprisenamestandardword.Second,thestandardwordofproductortrademarkname.Thi
