lesson1-shampooppt - chemists corner：第一课shampooppt -化学家的角落

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1、ShampooHowtoformulatesolutionsLessonTopicsShampooMarketOverviewConsumerProblemsSurfactantScienceFormulatingashampooTestingLessonObjectivesShampooMarketOverviewIntroducetheshampoomarketConsumerProblemsExplaintheproblemsshampooformulasaredesignedtofixSurfactantScien

2、ceDiscusssurfactantpropertiesHowtheyarerelevanttocosmeticsFormulatingasolutionDissectashampooformulaExplainingwhatingredientsareusedandwhyTestingExplainhowtotestashampooShampooShampoosSolutioncosmeticdesignedtocleanhairandleaveitamoremanageablestateSolutions-oneof

3、thesimplesttypesofcosmeticformulasShampooMarketOverallMarketHaircaremarketestimated~$40BillionworldwideAmountofmoneyspentinUSonShampoo/conditioner$2.26billion(Food,Drug,Massmarket)**DoesnotincludeWalmartUSTopBrandsBRANDPantene–P&GHead&Shoulders–P&GHerbalEssences–P

4、&GSuave-UnileverGarnier(Fructis)–L’OrealTresemme–AlbertoCulverMatrix(Biolage)–L’OrealL'Oreal(Vives)–L’OrealDove-UnileverPrivateLabelJohnFrieda-Kao$MARKETSHARE167.67.56.96.64.03.93.83.33.33.2*DatafromIRIcovering52weeksending5/2009USTopBrandsBRANDSuave-UnileverPante

5、ne–P&GVO5–AlbertoCulverHerbalEssences–P&GGarnier(Fructis)–L’OrealHead&Shoulders–P&GL'Oreal(Vives)–L’OrealTresemme–AlbertoCulverUnitssold(millions)20.919.511.811.510.67.55.45.2*DatafromIRIcovering52weeksending5/2009ShampooMarketTypesofshampoo(marketing)NormalExtrab

6、ody(volumizing,thickening,etc)Moisturizing(smoothing,shine,restore)StrengtheningCurl2in1ColortreatedColorEnhancingBaby(tear-free)NaturalShampooMarketSpecialtyAnti-dandruffAnti-liceHairlosstreatmentsSignificantlyDifferentPowderedshampoosNo-rinseshampooCo-washingCon

7、sumerProblemsCleanhair/oilremovalMoisturizeEasiertocombPreventfrizzShineVolumeMedicatedAnti-dandruffAnti-liceHairlossAddressingtheproblemsProblemCleanhair/oilremovalMoisturizeEasiertocombPreventfrizzShineVolumeMedicatedAnti-dandruffAnti-liceHairlossTechnologySurfa

8、ctantsConditioningagentsAnti-dandruffagentsAcaracidesMinoxidylSurfactantScienceSurfactantsDefinedMoleculescompatiblewithwater&oilSurfactant=SurfaceActiv