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1、药品广告究竟怎样做（Howdoesdrugadvertisementdo）AdvertisingAge,somepeopleuneasy,somepeopleatalossininformationagesomepeople,butIdonotknowtheageoftheInternetdrugadvertisingshoulddecideonwhatpathtofollow?Inthefaceofadvertisingwhichisa"double-edgedsword",enterprisesandadvertisingpeopleifuse,will
2、windfallprofits,withnotonlymaybeamorelikelyinthe"swordThelossoutweighsthegain.,"whilegrapplinghurtyourself.Pharmaceuticalcompaniesanddrugadvertisingshouldbecalmandrest,thinkabouthowtheirowncreativeadvertising,advertisingintheendhowtodo,isthe"whiplashsmokeringgyro"or"nosound,noecho"
3、isthetimeweshouldreflect!ThestrongmomentumofdrugadvertisingisslowingdownDrugadvertisementsindrugenterpriseshavealwayscarriedoutproductadvertisingcommunicationwithTV,newspapersandmagazinesasthethreemediacamps.Thefaceofdazzlingflyingallovertheworlddrugadvertising,oftenataloss,butmany
4、ofthedrugadvertisingisalsoverybland,cannotbepopular,nottoimpressconsumers.Mediocreadvertisingideas,coupledwithunscientificadvertising,bringtheeffecttoenterprisesisnotobvious.Thisisnotonlyawasteofresourcesandexpensesfordrugmanufacturers,butalsoanaversiontomoreconsumersandpatients.Es
5、peciallyforsomejustlistednewproducts,needthesupportoftheadvertisement,manufacturersusethetraditional"land,seaandair"modeoftheadvertisingstrategytodistribution,intheshortestpossibletimeonevenintheterminaloccupiesaspaceforoneperson,andthereisnostatisticalaccountingcostofadvertisingef
6、fectiveness,advertisingintheendhowmucheffectmanufacturersarenotveryawareof.Moreover,thismethodtestedinmorestandardizeddrugmarketmacro-controlgraduallyfailed.Soitseemsthatdrugadvertisingseemstobelessrobustthisyear,mainlyforthefollowingreasons:1,fromtheproductstructure,thefirsthalfof
7、thisyear,somevarietiesappearedobviousfluctuations,suchasthe"totalnewspaperadvertisingboneandtendonandskinabrasiontreatmentappearedasharpslide,downfrom179millioninthesameperiodlastyearto116millionthisyear,soastoreducetheamountofadvertisingavarietyofoneofthelargest.Themainfactorsinth
8、isyear'sfirsthalfofthetota
