世纪商务英语综合教程四(第三版)教师用书

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1、《世纪商务英语——综合教程IV》（第三版）教案Unit1ImportandExportRelatedInformationProceduresforImportandExportAsimportfromonecountrymeansexportofthatcountry,taketheproceduresofexporttransactionasanexampletoillustratethegeneralproceduresforimportandexport:1.Marketresearch

2、Themostdifficultpartofexportingistakingthefirststep.Anyexporterwhowantstosellhisproductsinaforeigncountryorcountriesmustfirstconductalotofmarketresearch.Marketresearchisaprocessofconductingresearchintoaspecificmarketforaparticularproduct.Exportmarket

3、research,inparticular,isastudyofagivenmarketabroadtodeterminetheneedsofthatmarketandthemethodsbywhichtheproductscanbesupplied.Theexporterneedstoknowwhichforeigncompaniesarelikelytousehisproductsormightbeinterestedinmarketinganddistributingtheproducts

4、intheircountry.Hemustthinkwhetherthereisapotentialformakingaprofit.2.BusinessnegotiationIfaforeigncompanyisinterestedinbuyingtheexporter’sproducts,negotiationshouldbeorganized.Businessnegotiationplaysaveryimportantroleintheconclusionandimplementation

5、ofasalescontract.Ithasagreatbearingontheeconomicinterestsofthepartiesconcerned.Nomatterwhatwaythenegotiationsareheld,ingeneral,theyconsistofthefollowinglinks:enquiry,offer,counteroffer,acceptanceandconclusionofsalescontract,amongwhichofferandaccepta

6、ncearetwoindispensablelinksforreachinganagreementandconcludingacontract.3.ConclusionofsalescontractAssoonasanofferisaccepted,awrittensalescontractorsalesconfirmationisusuallyrequiredtobesignedbetweenthebuyerandthesellertoconfirmthesalesandstipulateth

7、eirrightsandobligationsrespectively.Asalescontractorsalesconfirmationcontainssomegeneraltermsandconditionsaswellasthespecifictermsthatvarywiththecommodity.Butsuchtermsasthenamesofthesellerandthebuyer,thedescriptionofthegoods,qualityandspecification,q

8、uantity,packing,unitprice,amount,payment,dateofdelivery,shipping,insurance,inspection,claimandarbitrationareindispensable.Thesalescontractorsalesconfirmationisnormallymadeoutintwooriginals,oneforthebuyerandtheotherforhisseller.1104.Implementationofco