白银现货营销策划案

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1、现货白银营销策划制作：分析部金鑫24目录一．策划目的······················································3二．营销环境分析················································3（一）宏观环境分析···············································3（二）黄金现货SWOT分析·········································4（三）相关竞争金融产品基本情况··········

2、·······················8三．目标市场营销（STP分析）······························11（一）市场细分···················································11（二）目标市场···················································11（三）市场定位···················································12四．营销策略分析（4PS）···········

3、··························13（一）产品成长期黄金现货营销策略······························13（二）价格营销策略··············································1324（三）渠道营销策略··············································14（四）促销营销策略··············································15（五）售后服务···················

4、································17五．具体营销方案···············································17（一）客户开拓···················································17（二）客户培育···················································18（三）客户开户···················································18（四）两

5、种投资方案推荐··········································18六．服务理念·····················································19七．总体经费预算···············································19八．效果评估·····················································20附:金融理财产品市场问卷调查表·························2024一

6、、策划目的近期白银和黄金成为全球市场的关注焦点，欧洲自出现债务危机以来，欧元区经济状况一直无法恢复元气，不仅使人对欧元的未来产生怀疑，也使得人们关注的焦点更多的从货币市场转移到了贵金属市场，加之近期美国方面连续公布优良的就业数据，导致加息预期不断升温，从而加剧了白银和黄金的跌势。中国自古就是白银帝国，白银也自古就是作为我国的通用的货币。同时白银具有商业价值，即白银具有商品和货币的双重属性，作为一种投资品种，在国内来说也就近十几年的事情，而今，伴随着金融市场的不断发展，白银投资也被越来越多的投资者所认识。白银市我国放开的新的金融投资品种，自从白银

7、业务针对个人开放以后，白银投资开始飞速发展，折合90年代初的股市刚开始开放一样，是一个朝阳的品种，具有极大的发展潜力和极大的获利空间。我国个人白银投资将成为未来投资业务的主力军，自2007年12月以来中国金融市场开始全面开放，国家队金银管制进一步放开，白银投资已经成为一个越来越热门的话题，将会继股市，汇市之后新的理财热点。24然而成熟的金融交易市场需要有完善的交易制度和合法的交易场所，而我国的现货白银业务在经过国家多次整顿和清理之后，所剩的合法合规平台并不多，而正是这些规模较大，却数量较少的平台承接着最接近国际市场的白银交易业务，这给客户既带来

8、操作的简便也提供了完善的资金保护方式，所以，未来白银市场的发展将会逐步展现其不可替代的魅力。二、营销环境分析（一）、宏观环境分析国际上主要有四大黄金交