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1、工程机械代理商如何做好客户回访工作Howdotheconstructionmachineryagentsdoagoodjobofcustomervisiting?2010-01-1319:31constructionmachinerymarketdevelopmenttoday,Iamafraidthereisnooneagentchamberofcommercethatcustomersarenotimportant.Onthecontrary,moreandmoreagentsbegintopayattentiontocustomerrelati
2、onshipmanagementandtrytoputitintopractice.Inengineeringmachineryagentincustomerrelationshipmanagement,customervisitsandisoneofthebasicmanagementofthemostcommonthough,reallyunderstandthecustomervisitsmanagementandcustomervisitsreallyplayeffectagentsarerare.Thisarticleisbasedonth
3、eauthorformanyyearsonagentsmarketingworkunderstandingandunderstandingandsummedup,onlyforabouttoentertheoff-seasonsalesofthevastnumberofconstructionmachineryagentsfriendsreference.First,whydoestheconstructionmachineryagentneedthecustomertopayareturnvisit?Inmanybusinessagents,res
4、ponsibleforcustomervisitsworkisoftenaclerk,suchasofficestaff,lackofpertinencetoskillstraining,a"chickenribs"customervisitsintoactualeffectisnotlarge,didnotreceivedueattention.IhaveseveraltimesindifferenttrainingplacestotesteveryonetotheservicebrandLenovo,theresultsdidnotmention
5、thenumberofbrandwasbeyondallexpectations,themostistoserviceforHaier,whileHaierserviceisoneoftheimportantreasonsispraisedcustomervisittodotenpointsinplace.InHaier,multi-levelcustomervisits,theformationofathree-dimensionalservicemonitoringnetwork,notonlyeffectivelyprotectthequali
6、tyofcustomerservice,butalsointheusertopromotethepromotionofbrandloyalty.Incontrast,themajorityofmarketingmanagementofengineeringmachineryagentscanbe"extensive"twowordstodescribe,effectivecustomervisitcanbringabouttwoaspectsoftheharvestforagents,firstofallistocompensateforthelac
7、kofmarketingmanagement,itcannotonlyeffectivelysupervisethestaffofcustomerserviceprocessandresults,butalsofromthecollectionofrelevantproductsandcustomersservicemarketinginformation;secondistostrengthenthecontrolofcustomerresources,throughcustomervisitsbetweentheagentsandthecusto
8、merscanclosefeelings,understandcustomerpsychologicalch
