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1、ORIGINWEALTHEvolution,Complexity,andtheRadicalRemakingofEconomicsERICD.BEINHOCKERHARVARDBUSINESSSCHOOLPRESSUS$29.95Whatiswealth?Howisitcreated?Howcanwecreatemoreofitforthebenefitofindividuals,businesses,andsociety?ThesearethefundamentalquestionsthatEr
2、icBeinhockerasksinthisgroundbreakingbook.AccordingtoBeinhocker,theheldofeconomicsisinthemidstofarevolutionthatpromisestooverthrowacenturyofconventionaltheoryandprofoundlychangeourthinkingabouteconomicgrowthandinnovation.Inprovocativeandentertainingfas
3、hion,TheOriginofWealthsurveysthecutting-edgeideasofleadingeconomistsandscientistswhoarereshapingeconomicsandbringstheirworkaliveforabroadaudience.Beinhockerarguesthattheeconomyisa"complexadaptivesystem,"moreakintothebrain,theInternet,oranecosystemthan
4、tothestaticpicturepresentedbytraditionaltheory.Buildingonthesenewideas,Beinhockershowshowwealthiscreatedthroughanevolutionaryprocess.Modernscienceviewsevolutionnotjustasabiologicalphenomenon,butasageneral-purposeformulaforinnovation.Itisthisevolutiona
5、ryformula,actingontechnologies,socialinstitutions,andbusinesses,thathastakenusfromtheStoneAgetotheenormouslycomplex$36.5trillionglobaleconomyoftoday.IfAdamSmithprovidedtheinspirationforeconomicsinthetwentiethcentury,CharlesDarwinisprovidingitinthetwen
6、ty-first.Byunderstandingtheevolutionaryorigins(Continuedonbackflap)(Continuedfromfrontflap)ofwealth,wecanalsoanswerthequestion"Howcanwecreatemoreofit?"Beinhockerdescribeshownewresearchisturningconventionalwisdomonitsheadinareasrangingfrombusinessstrat
7、egyandthedesignoforganizationstotheworkingsofstockmarketsandtheworldofpoliticsandpolicy.EricD.BeinhockerisaSeniorAdvisortoMcKinsey&Company.Fortunemagazinenamedhima"BusinessLeaderoftheNextCentury,"andhiswritingsonbusinessandeconomicshaveappearedinavari
8、etyofpublications,includingtheFinancialTimes.JacketdesignbyMikeFenderJacketphoto:RaduSighetti/Reuters/CorbisHarvardBusinessSchoolPress60HarvardWayBoston,MA02163Learnmoreaboutourbooksandviewourlatestcatalogat:www.HBSPress.org"TheOriginofWealthp
