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1、《新民周刊》的海派气质与诉求智慧（ThetemperamentandappealwisdomofXinminweekly）XinminweeklywasborninShanghai,andconnectedwiththeclassicrepresentativeofShanghaischoolcultureXinminEveningnews.Howtobecomeanindependentschool,inparticular,aprominentShanghaipublishingnewsweeklyquality?Thisissincethebegin
2、ningofpublication,thejournalhasalwaysbeenthinkinghardandassiduously.ThispapertriestomakeaprobeintothetemperamentandappealwisdomofXinminweekly(hereinafterreferredtoas"weekly").CulturalconnotationandpossibilityofcultivatingShanghaistyletemperamentAperson'stemperamentisreflectedbythe
3、appearanceandbehaviorofthelanguage,apublicationofthetemperamentisthroughspecifictext,images,actingonthereceptionaesthetics,asubtleimpactontheaudience,andthecityculturalaccumulationofpublications.Shanghaistyletemperament,simplyspeaking,isdeeplyinfluencedbyShanghaistyleculture,which
4、inturnenrichesthecharacterofShanghaistyleculture,whichisconsistentwiththespiritofthecity.Andthepursuitofwisdomseemstobelongtotheoperationallevelofgrasp,infact,alsoinvolvesthepolicyofrunningajournal,thevalueofthenewsjudgmentandplanningabilityandothercomprehensivefactors.Atthebeginn
5、ingofpublication,theweeklymagazinedidnotexplicitlypursuethe"Shanghaistyletemperament".Atthattime,theeditorialdepartmenttriedtobuildaNewsweekmagazinecoveringthewholecountry,butweakenedthelocalcolorasmuchaspossible.Butsoon,asoneafteranother"sword"foreignnewsweekly,"weekly"encounters
6、trongopponents,thetimelyadjustmentofthestrategy,realize"basedinShanghai,thenationalradiationisconsistentwiththeactual.Onlyafterobtainingthesurvivalqualification,canwebecomebiggerandstronger.FromthedevelopmentprocessofShanghai,anewsmagazinewithasenseofmissionandresponsibility,thepu
7、rsuitofShanghaistyletemperament,bothtraditionalheritage,butalsotheneedsofthetimes.Morethan100yearsago,theinnovationofprintingtechnologyandthereformmovementandtheintroductionofWesternnewsconceptsthroughtheconcessionbroughtaboutunprecedentedprosperityofthepressandpublishingindustryi
8、nShanghai.Accordingtoincompletest
