英语广告语中的语言特点分析

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1、长春工业大学毕业论文论文题目AnAnalysisofLanguageFeaturesinEnglishAdvertisements英语广告语中的语言特点分析学生姓名杨欣欣学位层次学士院系外语专业英日双语指导教师赵红路完成日期2012年6月ContentsAbstract………………………………………………………………………..1Abstract(Chinese)……………………………………………………………..2I.Introduction………………………………………………………………….3II.LexicalFeat

2、ures………………………………………………….……….42.1ClassificationofAdvertisingandItsAudience…………….……….52.2SimilaritiesattheLexicalLevel…………………………….……….62.2.1Fewverbsareused……………………………………….……….62.2.2Useofemotivewords…………………………………….……….72.2.3Makepunandalliteration……………………………….……….82.

3、2.4Useofweaselwords…………………………………….……….92.3DifferencesattheLexicalLevel…………………………….……….102.3.1Genderidentityinadvertisements…………………….……….102.3.2SelectionofAdjectives………………………………….……….112.3.3Compoundwords………………………………………….……….132.3.4Useofpronouns………………………………………….………

4、.14III.SyntacticalFeatures……………………………………………………..153.1Similarities……………………………………………………………..153.2Differences……………………………………………………………..163.2.1Headlines…………………………………………………………..173.2.2Comparisonofheadlinesofdifferenttypesofads…………..17IV.DiscourseFeatures………………………………………

5、……….……….194.1BodyCopyofAdvertisements……………………………….……….194.2DifferencesinBodyCopy………………………………….……….20V.Conclusion…………………………………………………………………..22Reference……………………………………………………………………….25AbstractThispaperpresentsananalyticalstudyofthelanguagefeaturesofEnglishadvertiseme

6、ntsatlexical,syntacticanddiscourselevels.Thispaperwillbepresentedinfiveparts.Thefirstpartistheintroductionandthelastconclusion.Thefocusofthepaperislaidonthethreemiddlepartswhichrespectivelyanalyzelanguagefeaturesatlexical,syntacticanddiscourselevels.Theconclusion

7、ofthispaperisdrawnfromthedataanalysis.Intheanalysis,examplesfromthecorpuswillbegiven;figures,tablesandgraphswillalsobeofferedtomakethepaperunderstandableandpersuasive.Itishopedthatthestudycanshedlightonthelanguagefeaturesofadvertisementsandalsoprovidehelptocopywr

8、itersandadvertisingEnglishlearners.　KeyWords:EnglishAdvertisements,Lexical,Syntactic,Discourse,Similarities,Differences24摘要本文旨在通过对书面英语广告的语言分析总结出广告英语在词汇﹑句法﹑篇章上的