市场营销实验报告

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1、市场营销实验报告篇一：市场营销模拟实验实验报告市场营销模拟实习报告一、实验目的通过实验使学生掌握市场营销计划制定的方法，初步将理论与实践结合，制定出可实施的营销计划。Simmarketing是以营销理论模型为基础以情景模拟为手段的教学工具可以让我们在复杂的模拟现实环境中演练学到的各种理论知识，充分体验企业从市场调查、竞争企业分析、营销战略制订到具体的营销战术的决策组织的全部过程，熟悉和了解各种市场调研预测工具的应用。而本次课设我们小组以DAK公司为名手机主打进行了四个季度的演练，从营销战略的高度考虑问题，并且在模拟的过程中不断地分

2、析市场环境、分析对手的策略、然后组织实施和修正我们自己的营销策略，从中获益匪浅。二、小组成员陈天熙：CEO曹亮：品牌营销曹禹：渠道策划与管理陈光亮：产品销售organizationsystemandworkingmode,theselectionofanumberofmunicipalstrengtheninggrouptobuildinnovationandstrengthentheorganizationofthebasiclevelorganizationsadvancedmodel.(seven)themanualwork

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4、otbelessthan70%.Three,tofurtherstrengthenthegroup'sleadershipandteambuilding(a)tostrengthentheleague'sleadershipatalllevelsofconstruction.ContinuetodoagoodjobofmunicipalPartyCommitteeOrganizationDepartment"onthestrengtheningoftheCommunistYouthLeaguecadresmanagementopi

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