毕业论文（设计）--创业计划书.doc

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1、创业计划书30创业计划书目录1执行总结````````````````````````````````````````````````````````````````````````````````````````32.项目背景````````````````````````````````````````````````````````````````````````````````````````43.市场机会```````````````````````````````````````````````````````````

2、`````````````````````````````54.公司战略````````````````````````````````````````````````````````````````````````````````````````75.市场营销```````````````````````````````````````````````````````````````````````````````````````116.生产管理``````````````````````````````````````````

3、`````````````````````````````````````````````177.投资分析```````````````````````````````````````````````````````````````````````````````````````198财务分析```````````````````````````````````````````````````````````````````````````````````````209管理体系```````````````````````````

4、````````````````````````````````````````````````````````````2510.机遇与风险```````````````````````````````````````````````````````````````````````````````````2611.风险资本的退出`````````````````````````````````````````````````````````````````````````````27301、执行总结世说新“饮”股份有限公司，传承中

5、国古代的药材理念，努力用高科技实用化的健康饮品满足大众需求，公司目前拥有药材善·饮配技术，延用于《本草纲目》有一定的技术基础。“心语饮品”在《本草纲目》的基础上，使用高科技技术，为目前处于亚健康人群提供健康的饮品。市场据调查目前全国处于健康人群占5%，处于亚健康状态的人有75%，其余20%处于病态。健康与长寿，自古以来就是人类共同愿望和关心的话题，特别是现代社会，随着物质生活水平提高和精神生活日益丰富人们越来越渴望健康，所以我们的产品就是应运而生的健康产品。生产与营销本公司准备在东北白山区地区建设原料种植厂，采用纯天然草本，适应人

6、群，而且，初期成本为2.1元，售价为4-5元。与正常饮品价钱相似。且不加任何有害物质的健康饮品处于空白状态，因此市场前景巨大。我们用好的口碑去感染消费者，再加上我们的大力宣传，2-3年销售额和利润都大幅上升。投资与财务组织与人力资源2.项目背景30据了解，饮品市场已经是很大，但是能让人放心健康适合总结的饮品却是少之又少，可以说几乎没有。所以我们用此有利优势开创我们的品牌。尤其是现在的糖尿病，肥胖症等病的发病率高，我们就是针对全国健康亚健康，各种病人，量身定做的自己的饮品。使全国消费者身体摆脱亚健康，更好的奉献与国家和社会。这样一来

7、就解决了一些人不敢吃、不敢喝的隐患。产品介绍我们的产品很多元化，既是多元化，并不单单是口味的多元化，世说新“饮”公司是性能多元化，有助睡眠、安神的，有含有薰衣草提取精华的，有精选于大豆、螺旋藻，含瓜粉的高营养物质的，有新鲜水果和蔬菜的原汁饮品，口感好、营养、健康、适用于各种各样的人群。世说新“饮”公司的产品，从“芦荟、车前子壳、沙蒜、沙棘果……到五谷杂粮，再到新鲜蔬菜水果，营养多多，健康多多。注：本产品包装采用无污染技术。（采用5号塑料；瓶身设计为环保商标；产品商标。）使用方法：开盒即饮研究与开发世说新“饮”公司经营1年以后，可以

8、扩大规模再引进水果蔬菜泥等，用五谷所作的糕点等健康食品。短期目标服务群众，使世说新“饮”30公司有一定的知名度，与其他贵公司合作。中长期目标公司制度加紧，产品只能越做越好，随群众反映不断更新进步。未来产品与服务计划世说新“饮”公司占有的有利人群为各