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1、院系:外国语学院班级:11级3班学号:110610086姓名:高海惠BusinessEnglish院系:外国语学院班级:11级3班学号:110610086姓名:高海惠aaaMarvel’s4PsanalysisMarvelEntertainment,LLC,awholly-ownedsubsidiaryofTheWaltDisneyCompany,isoneoftheworld'smostprominentcharacter-basedentertainmentcompanies,builtonaprovenlibrar
2、yofover8,000charactersfeaturedinavarietyofmediaoverseventyyears.Marvelutilizesitscharacterfranchisesinentertainment,licensingandpublishing.ProductMarvelEntertainmentisasfamousasDCEntertainmentinU.S.Itcandesignalotofcharmingstoriestothedifferentage.Accordingtothep
3、rincipleofmarketsegmentation,MarvelEntertainment,LLCtargeteddevelopmentsofmanyvarietiesofspecialproductsaretailoredtotheneedsofspecificgroups.Comics,animationsandmovies.TheyareMarvelmainproducts.Withfreshideasandwonderfulideas,Marvelwasreadytoconquertheworld.Pric
4、eAccordingtothedifferentmarketpositioning,Marvelentertainmentmakesdifferentpricestrategy.Mostproductsdoforpublic.Thereforethepriceisreasonablethateveryonecanspend.Thehugeconsumergroupsnotonlybringtheenormousprofitbutalsoconsequencetothecompany.PlaceChannelmodelst
5、rategyisoneamongtheimportantcomponentsofenterprises'MarketingMix.(1)Marveltakesthedirectsupplydistributionsystem,andsetupaselfmarketingnetwork.(2)Marveltakesthefranchisemode,andsetupbrandstores.Theycancomprehensivelydisplaysofproductsandpromotebrandimage.Promotio
6、nAdvertisingisoneofthemainwaysofbrandcommunication,itisthroughnewspapers,magazines,television,outdoordisplayandnetworkmediatotheconsumerortheaudiencespreadthebrandinformation.Marvel’sSWOTanalysisMarvel’sstrengthsMarvelisacompetitiveorganization.Marvelhasalagerpop
7、ularsupport.Marvelisaglobalbrand.Marvel’sweaknessAllscriptswrittenbyStanLee.Marvel’sopportunitiesTheleisureandindustryisagrowthsectorintheworld.Ithasopportunitytodevelopproductssuchlikeclothingandtoy.Marvel’sthreatsMarvelhasapowerfulcompetitor----DCEntertainment.
8、Fromthedevelopmenttrendinrecentyears,Marvelgrowthratetoofast.Marvelhasmanyfanswhojustloveforaweek.Marvel’sad:Wearejustbeginning