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1、Ogilvyslaw（奥格威法则）OgilvyslawOgilvyslaw(Ogilvy'sLaw),alsoknownasOgilvie'slawandOgilvie'slawEveryonehirespeoplestrongerthanourselves,andwecanbegiants.Ifyouusefewerpeoplethanyou,thentheycandoworsethingsthanyoudo.Presenter:Ogilvie,PresidentofOgilvieMather,USATheoriginoftheogilvyslawOgilvysl
2、awcomesfromsuchastory.Ogilvie,PresidentoftheOgilvieMathercompany,heldaboardmeetingatthemeetingtablewithasimilardollinfrontofeachofthedirectorsattendingthemeeting.Directorsaresomehowatalossaboutwhattodo.Ogilviesaid,"let'sopenitandsee,that'syourself."sotheyopenedthedollandlookedatit.Ther
3、ewasababyinthebigdoll.Therewasalittledollinthedoll.Theycontinuedtoopen,insidethedoll,onesmallerthantheother.Finally,whentheyopentheinsideofthedoll,seeasmallpieceofpaperinscribedogilvie.Thenotereads,"ifyouhirepeoplewhoareweakerthanyou,wewillbecomeadwarfnationandbecomeagnomecompany.".Ont
4、hecontrary,ifeverytimeyouhirebiggerthanyoupeople,weshallbecomeacompanyofgiants."TheprevioussentencefitsinwiththeorderfromthebigdolltotheChinesedolltothelittledoll,andthelattersentencecoincideswiththeorderofthelittledolltotheChinesedollandthebigdoll,andthewisedirectorsseeit.Theaffairlef
5、tadeepimpressiononeverydirectorand,intheyearstocome,theyalltriedtheirbesttoappointtalentedpeople.Ogilvyslawemphasizestheimportanceoftalent.Agoodcompany,ofcourse,isbecauseithasgoodproducts,goodhardwarefacilities,andastrongfinancialsupport,butthemostimportantthingistohaveexcellenttalents
6、.Light,wealthandmaterialcannotbringaboutanynewchanges.Onlyalargenumberoftalentedpeoplearethemostimportantandessential.ManagementLawALcontinuedPlaceboeffectLuvistheoremAerbadetheoremofRamsden'slawTheblackboxmodelofbluesnedenprincipleAlbrightlawtrashtheoryTheArmstrongruleRenbergtheoremAs
7、fadzeRayBoJ'slawAiChiBoonetheorem,lazyanteffectThearrowcannotTheoremcomplaineffectAiDehuatheorem;RockadviceIacoccawithFazLatour'slawAronsoneffectofRunyan'slawSuggestioneffectAetnaeffectMAminoacidcombinationeffectcaskprincipleBMurphy'slawPeterprinciple;mushroomManagementLawTheMatthewe
