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1、初涉传播学(MASSCOMMUNICATION)以下是传播学入门的一些必备知识和重要的传播学名词概念的英文释义对刚刚接触到这个专业的人应该有用,尤其是像我一般跨专业考研的人.今后我们上课的一些有用的,导师允许公开的课间争取能传上来,还有一些专业中出现的问题,在我的圈子里所接触到的比较好的传播学书籍~~~~~~~~~~今后逐步补充希望对喜欢传播学的xdjm有所帮助Approximatelyfivehundredyearsagoanewformofcommunicationarose.This"mass"communicationprocess,whi
2、chmakesuseofpermanenttextthatcanbemadeavailabletomillionsofpeopleatthesametime,hasquicklybecomeanimportantfactorinthelivesofmanyhumanbeings.Byremovingwordsfromtheworldofsoundwheretheyhadfirsthadtheirorigininactivehumaninterchangeandrelegatingthemdefinitivelytovisualsurface,and
3、byotherwiseexploitingvisualspaceforthemanagementofknowledge,printencouragedhumanbeingstothinkoftheirowninteriorconsciousandunconsciousresourcesasmoreandmorething-like,impersonalandreligiouslyneutral.Printencouragedthemindtosensethatitspossessionswereheldinsomesortofinertmental
4、space.-WalterJ.OngFormuchofhumanhistoryspeechandbodylanguageweretheonlyavailableformsofcommunication.Thischangedwhenwritingwasdeveloped,probablyaroundtheyear3000BCintheareaoftheworldthatwenowcalltheMiddleEast.Themostobviousdifferencebetweenwritingandspeechisintheirmedia.Wherea
5、sspeechiscarriedbysoundwavesintheair,writingisusuallycarriedbyonesubstanceimpresseduponanother,as,forexample,inkonpaper.[Note:Ink-On-PaperCurrently,themostwidelyusedmediumforwrittencommunicationisink-on-paper.Althoughthiswillbeusedinthetutorialexamples,thereadershouldremembert
6、hatwritingmayuseothermedia,includingsuchaschalk-on-slate,carving-in-stone,smoke-in-air,pixels-on-screen,crayon-on-wall,paint-on-sidewalkandmanyothers.]Eveninitssimplestform,theinventionofwritingproducedsignificantchangesinhumancommunication.Thenextmajorchangecamewiththediscove
7、ryofprintedtextinEuropeinthelate1500s.Whereaswrittendocumentscouldonlybeproducedbyindividuals,onedocumentatatime,printeddocumentscouldbemassproduced.Thephenominonthatwenowcallmasscommunicationdatesfromtheinventionofprint.Somescholarsarguethatthenextgreatchangeoccurredinoraroun
8、d1950withthediscoveryofthecomputer.However,whiledigitaldatapr
