大型商业地产投资建议书之产品定位

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1、目录1.项目定位策略..........................................................................................................................................................................101.1项目定位总体策略：................................................................

2、........................................................................................101.2项目定位依据...............................................................................................................................................................

3、....111.2.1遵循商业“量”化原则.................................................................................................................................................131.2.2满足需求而非创造需求...........................................................................

4、...................................................................141.2.3体现实施的可行性......................................................................................................................................................141.2.4奠定高质量招商的基础.........

5、.....................................................................................................................................151.2.5确保持续稳定经营的实现...........................................................................................................

6、...............................161.2.6保证投资回报的安全性..............................................................................................................................................161.2.7加大融资的可能性.....................................................

7、.................................................................................................171.3购物中心解码......................................................................................................................................................

8、..............181.3.1购物中心简介..............................................................................................................................................................181.3.2SC