wiley - data mining cookbook - modeling data for marketing, risk, and customer relationship management

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1、TEAMFLY®Team-FlyPageiiiDataMiningCookbookModelingDataforMarketing,Risk,andCustomerRelationshipManagementOliviaParrRudPageivPublisher:RobertIpsenEditor:RobertM.ElliottAssistantEditor:EmilieHermanManagingEditor:JohnAtkinsAssociateNewMediaEditor:BrianSnappT

2、extDesign&Composition:ArgosyDesignationsusedbycompaniestodistinguishtheirproductsareoftenclaimedastrademarks.InallinstanceswhereJohnWiley&Sons,Inc.,isawareofaclaim,theproductnamesappearininitialcapitalorALLCAPITALLETTERS.Readers,however,shouldcontactthea

3、ppropriatecompaniesformorecompleteinformationregardingtrademarksandregistration.Copyright©2001byOliviaParrRud.Allrightsreserved.PublishedbyJohnWiley&Sons,Inc.Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformorbyanymean

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5、opyrightClearanceCenter,222RosewoodDrive,Danvers,MA01923,(978)750-8400,fax(978)750-4744.RequeststothePublisherforpermissionshouldbeaddressedtothePermissionsDepartment,JohnWiley&Sons,Inc.,605ThirdAvenue,NewYork,NY10158-0012,(212)850-6011,fax(212)850-6008,

6、E-Mail:PERMREQ@WILEY.COM.Thispublicationisdesignedtoprovideaccurateandauthoritativeinformationinregardtothesubjectmattercovered.Itissoldwiththeunderstandingthatthepublisherisnotengagedinprofessionalservices.Ifprofessionaladviceorotherexpertassistanceisre

7、quired,theservicesofacompetentprofessionalpersonshouldbesought.Thistitleisalsoavailableinprintas0-471-38564-6FormoreinformationaboutWileyproduct,visitourwebsiteatwww.Wiley.com.PagevWhatPeopleAreSayingaboutOliviaParrRud'sDataMiningCookbookIntheDataMiningC

8、ookbook,industryexpertOliviaParrRudhasdonetheimpossible:Shehasmadeaverycomplexprocesseasyforthenovicetounderstand.Inastep-by-stepprocess,inplainEnglish,Oliviatellsushowwecanbenefitfrommodeling,andhowtogoaboutit.It'slikeana