海底捞开题报告[最新版]

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1、--------------------------------------第X页共X页-------------------------------------------海底捞开题报告海底捞开题报告篇一：毕业论文：浅析餐饮行业服务营销策略开题报告表西南财经大学天府学院浅析餐饮业服务营销策略——以海底捞餐饮有限股份公司为例毕业论文开题报告表1篇二：海底捞火锅营销策略分析河南工程学院毕业论文题目：海底捞火锅营销策略分析学生姓名：系（部）：工商管理系专业：营销与策划指导教师：孙运红年5月17日毕业论文开题报告（学生填）毕业论文的评价意见内容摘要本课题的

2、研究对象是家喻户晓的海底捞火锅，通过对海底捞进行环境分析、营销战略分析、营销策略分析，最后总结出海底捞成功的经验，同时海底捞火锅的成功也可以给同行一个很好的借鉴模式。本文通过对海底捞火锅的营销模式进行解析，试图在体会海底捞董事长张勇先生的管理思路的基础上，探讨出一种独特的成功餐饮营销模式。通过自己在海底捞工作的亲身体会，感觉到它之所以能够如此成功不仅在于其味道地道，特色突出；物美价廉，更重要的是在于它为顾客提供的优质个性的细节服务。海底捞火锅让每一位员工都得到尊敬、希望和公平，它认为员工好了，员工自然会对顾客好，从而形成一个良性的循环。在海底捞，顾客

3、真的是上帝，它的宗旨就是确保每一位顾客100%满意。关键词：海底捞火锅顾客和员工细节服务成功经验--------------------------------------第X页共X页-------------------------------------------目录前言········································································一、海底捞火锅概况··························································

4、7二、海底捞火锅营销环境分析··················································7（一）、宏观环境分析···························································7（二）、微观环境分析···························································8三、海底捞火锅的目标市场及其市场定位········································8（一）市场细分·······

5、························································9--------------------------------------第X页共X页-------------------------------------------（二）目标市场选择···························································9（三）市场定位··························································

6、·····9四、海底捞火锅营销策略分析··················································9（一）产品策略······························································10（二）定价策略······························································10（三）分销策略···························································

7、···10（四）促销策略·······························································10五、海底捞的成功经验·······················································11--------------------------------------第X页共X页-------------------------------------------六、总结···········································

8、·······················12参考文献篇三：BE07839鲍笑_开题报告房地产广告策略研