谷歌无意开设实体零售店

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1、Apple'sdoneit.Microsoft'sdoingit.AndnowSamsung'sdoingittoo.ButGoogle--atleastaccordingtoAndroidheadAndyRubin--hasnoplanstoopenupitsownshops.苹果（Apple）有专卖店。微软（Microsoft）也有。现在连三星（Samsung）也加入了这个行列。不过，谷歌（Google）目前暂时没有开店的计划，至少Android业务负责人安迪?鲁宾是这样说的。Rubinaddressedrecentru

2、morsthatGoogle(GOOG)islookingintoopeningretailstoresatthisweek'sMobileWorldCongressinBarcelona,tellingasmallgroupofjournaliststhatthecompany"hasnoplans"tojumpontothebrickandmortarretailbandwagon."Youdon'thavetogointothestoreandfeelitanymore,"hesaidaboutthepurchasin

3、gprocessforconsumerhandsets.AsforGoogle'sNexuslineofproducts,Rubinsaidtheprogramisn't"farenoughalong"tonecessitatearetailpresence.此前有消息称，谷歌正考虑开设实体零售店，不过，鲁宾在巴塞罗那移动世界大会（MobileWorldCongressinBarcelona）上驳斥了这个传闻。他告诉一小群记者，谷歌“没有计划”进军传统零售领域。鲁宾在谈到消费手机的购买过程时表示：“消费者没必要再去商店体验产

4、品。”至于谷歌的Nexus系列产品，鲁宾称该项目不“足以”构成谷歌开设实体零售店的理由。SomehavespeculatedthatphysicalstorescouldhelpconsumersexperienceGoogle-madeproductsfirst-hand,muchlikeApple's(AAPL)retailstoreshelpedturbochargeitsepicturnaround."WebelievehavinglocalpresencewillundoubtedlyhelpGoogleinbui

5、ldingitshardwarebusinesswhereitcanshowcaseitsexpandingproductlineincludingChromebooks,NexusandMotorolasmartphonesandtablets,GoogleTV,andGoogleGlass,"SterneAgeeanalystShawWuwroteinarecentreport.Nottomention,"itwillhelpbuildbrandandcustomerloyalty."有人猜测，实体店可以帮助消费者亲身体

6、验谷歌制造的产品，就像苹果的零售店促成该公司逆转局势、大获成功一样。“我们相信，开设实体店无疑有助于谷歌打造自身硬件业务。同时，它也可以借此展示其不断扩展的产品线，包括Chromebooks、Nexus、摩托罗拉（Motorola）智能手机和平板电脑、谷歌电视、谷歌眼镜等，”投资银行SterneAgee分析师吴肖最近在报告中写道。更不必说，“此举还将有助于提升品牌和客户忠诚度。”RubinalsoansweredquestionsaboutSamsung'sgrowingpowerasthedominantmanufactu

7、rerofAndroid-poweredphones.TherehasbeenalotofspeculationaboutSamsungbecomingathreattoGoogle--forexample,Samsung'sincreasedcloutcouldhelpitnegotiatealargercutofGoogle'sadvertisingrevenue.GooglenowownsMotorola,whichRubininsistediskeptasaseparatestructureandisn'tgiven

8、preferentialtreatment,eventhoughitisadirectcompetitortoSamsung.Samsung,foritspart,isexperimentingwithotheroperatingsystems,includingMicrosoft's(M