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ID:13739660
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时间:2018-07-24
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1、1.Overconfidence:Peopleareoverconfidentabovetheirdecisions,i.e.Malearemoreconfidentthanfemaleinsometradingdecisions.2.FinancialCognitiveDissonance认知失调:Thereisatendencyforpeopletosearchforregularityamongtheircognitions.Whenthereisadiscrepancybetweenfeelingsorbehaviors,somethingmust
2、transformtoeliminatethedissonance.3.TheoryofRegret:peopleanticipateregretiftheymakeawrongchoice,andtakethisanticipationintoconsiderationwhenmakingdecisions.4.LossAversion:theideathatinvestorsassignmoresignificancetolossesthantheyassigntogains.5.BiasedSelf-Attribution:Itoccurswhenp
3、eopleattributesuccessfuloutcomestotheirownskillsbutblameunsuccessfuloutcomesonbadluck.(winàsmart;loseàbadluck)6.BehavioralFinance:Thestudyofpsychology,sociologyandtraditionalfinance.7.ProspectTheory:canbedefinedashowinvestorsassessandcalculatethechanceofaprofitorlossincomparisonto
4、theriskofthespecificstockormutualfund.Peoplewishthegaininsteadofthelossinthesamestockortrade.1.PlanningFallacy谬论:Overestimatethebenefitsandunderestimatethecosts.2.Over-optimism:Theattituderegardingsomethingistoopositive.3.Representativeness(LindaEffect):Whenpeoplerelyonrepresentat
5、ivenesstomakejudgments,theyarelikelytojudgewronglybecausethefactthatsomethingismorerepresentativedoesnotmakeitmorelikely.(“像”并不表示可能发生;representative≠possibilities)4.HindsightBias事后诸葛亮:Peoplearedriventooverstatetheaccuracyoftheiroriginalpredictionsaftertheeventstookplace.5.SampleSi
6、zeNeglect:Whenestimatingtheprobabilityofasample,peoplemayignorethesamplesize.6.BeliefPerseverance:peopleareunwillingnesstoadmitthattheirfoundationalpremisesareincorrectevenwhenshownconvincingevidencetothecontrary.1.Anchoring:peopletendtoattachourthoughtstoareferencepointpriortomak
7、ingadecision.2.AvailabilityBias: theeasieritistorecalltheconsequencesofsomething,thegreaterweperceivetheseconsequencestobe.选择性记忆3.Framing:Anissuewithdifferentviewscanleaddifferentdecisions.4.MentalAccounting:Forexample,peoplebehavedifferentlywhentheyareusingcreditcardandcash.Ifthe
8、yusecreditcardtopayforabet,theywi
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