store design - oregon state university商店的设计-俄勒冈州立大学

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1、RetailStoreDesign“CreatingaPowerfulStoreImage”-DonnaGearyStephanieCreekJohnLimJimHodgsonYounevergetasecondchancetomakeafirstimpression…Astore’sappearanceholdsthemostswayinenticingcustomersthroughthedoors.Peopletendtosumuptheirinitialstoreencounterinvisualterms.AppleStoreinNYChasauniquedesig

2、nthatdrawscustomersinside.10waystoturnoffcustomers-FirstImpressions-DirtybathroomsMessydressingroomsLoudmusicHandwrittensignsStainedfloorsorceilingtilesPoorlightingOffensiveodorsCrowdedaislesDisorganizedcheckoutcountersLackofshoppingcarts/baskets“TheImage-Makers”1.AnIdentifiableStoreName2.A

3、PowerfulVisualTrademark3.AnUnmistakableStoreFront4.AnInvitingEntrance5.AConsistentandCompellingStoreLookandHook1.IdentifiableStoreNamesSetsthetoneofthestoreDistinguishesastoreinthecustomer’smindStorenameshouldbeeasytosayandremember2.PowerfulVisualTrademarksProvidesavisualimagetoaccompanyast

4、orenameCombinewords,pictures,colors,shapes,andstylestomakeitstandoutStoreshouldbeidentifiableevenwithoutseeingstorename3.UnmistakableStorefrontTraffic-StoppersProvideinstantrecognitionandrecallMustprojectawelcoming,clear,andconciseimageofwhat’sinsideUsethoughtfulcomboofexteriorarchitecture

5、,signage,andwindowdisplays4.StoreEntranceMallretailerseasilylurecostumersinwithwideopenentrancesfromthemainmallVisualclutternearstoreentrancemayturnoffcustomersStreetretailersneedanunobstructedandwelcomingdoorwaytoattractnearbymotoristsMallEntranceStreetEntrance5.StoreLookandHookVisualLookA

6、ninvitingentranceiscrucialforapositivefirstimpressionInsidestoreshouldbeorganizedandconsistenttolimitconfusionVisualHookDivertscustomer’sattentionwitha“Stop!There’ssomethinghereforyou!”ShouldcombineallvisualmerchandisingcomponentsManystoreretailersareusingsensoryappealforthetotalpackageSour

7、ceshttp://www.sideroad.com/Retail_Services/store-design-visual-merchandising.htmlhttp://retail.about.com/od/storedesign/tp/store_donts.htm