学位论文-—点心、咖啡、西点店项目立项创业计划书.doc

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1、点心、咖啡、西点店创业计划书目录1公司概况...............................................................................31.1公司名称.....................................................…………………………31.2公司结构.....................................................…………………………31.3经营范围.............................

2、.................................................................31.4服务宗旨..............................................................................................31.5人员及组织结构..................................................................................31.5.1人员能力分析.......

3、............................................................................31.5.2人员分工...........................................................................................32产品与服务..............................................................................................5

4、2.1产品介绍..............................................................................................52.2收费设定....................................................…………………………53市场调查与分析....................................................................................53.1可行性分析......

5、............................................………………………..53.2客户描述............................................................................................63.3市场分析....................................................…………………………63.4竞争分析..............................................

6、..............................................73.4.1竞争者分析.......................................................................................73.4.1.1现有竞争者.....................................................................................73.4.1.2潜在竞争者........................

7、..........................................................73.5茶餐厅竞争的形式分析....................................................................73.6SWOT分析........................................................................................84经营战略...................................

8、...........................................84.1