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1、公共关系新论(理论与实务)笔记2010（Newtheoryofpublicrelations(theoryandpractice)note2010）ThefirstchapterofpublicrelationstheoryChapterone:originanddevelopmentofpublicrelationsSection1whatispublicrelations?Definitionofpublicrelations:publicrelationsisasocialorganizationusingscientificmediaandm
2、eansofcommunication,withthepublictobuildupmutualunderstanding,trustandsupportofdependence.Werefertothisrelationshipandtheactivitiesinvolvedinestablishingsuchrelationships,collectivelyreferredtoaspublicrelations.Thedefiningpointofthisdefinitionis:1,socialorganizations.Thisisthem
3、ainbodyofpublicrelations,withadominant,dynamicrole,organizationsincludepoliticalparties,government,societies,factories,shops,schools,hotels,thearmyandotherforms.2,thepublic.Thisistheobjectofpublicrelations.Itisallothersocialorganizations,groupsandindividualsrelatedtotheorganiza
4、tion,andmembersoftheorganization.3,mediaandmeansofcommunication.Thisisthewayandmethodofcommunicationbetweensubjectandobjectofpublicrelation.Mediareferstonewspapers,television,radio,websitesandothermeansofcommunication,referringtovariousspecificmeansofcommunication,suchasdialogu
5、e,interviews,meetings,activitiesandsoon.4,mutualunderstanding,trustandsupportofdependence,whichistheessenceofpublicrelations.Publicrelationsreflectthetwo-waycommunicationbetweentheorganizationandthepublic.Understandingreferstotheopennessandequalityofbothsidesofinformation.Trust
6、referstounderstandingandunderstanding,andsupportreferstotheconsistencyofthedirectionofbothacts.Thedefinitionofpublicrelationspractice:specificpublicrelationsworkorpublicrelationspracticecalledpublicrelationspractice.Inotherwords,theconcreteimplementationandprocessofanorganizati
7、on'spublicrelationsisthepracticeofpublicrelations.Functionsofpublicrelations:1,communicationorganizationimage2.Coordinatetheorganizationalenvironment3,participateinorganizationaldecision-making4,strengthenorganizationalunity5,toimproveorganizationalefficiency?Thesecondsection??
8、??.TheconditionsandstatusofpublicrelationsPublicrelati
