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1、龙韵温泉休闲度假山庄PINGDINGSHANUNIVERSITY河南省大学生“挑战杯”创业计划大赛申报作品作品名称:龙韵温泉休闲度假山庄创业计划书学校名称:平顶山学院所在院系:环境与地理科学系姓名:李鹏飞常飞朱奎星刘欣田深圳王林云指导老师:鲁迪副教授2010年4月2日tofindsolutions.Especiallyvaluableis,thesetwomissionstookthecityinBeijing,theconsiderableworkinblue,fromyinglaisongwang,provideserv
2、icestoinvitebusinessmenandformajorprojects,micromanaging,hands-on,realofficesfullservice,fullservicerole.HotelinPingliang,PingliangbuildingandprintingBrushfactoryservicequalityandservicelevelshavealsobeenfurtherenhanced.Second,creativelyworktowardsfundingprojectson
3、toanewstage.TheBeijingliaisonofficeLANfromsimplesecurefunding,andtheshifttoamoredirectlyinvolvedintheproject,fromthesmallprojectstolargeprojectstointroducechange,strengtheningprojectwork.LiaisonOfficeinBeijing,alwaysputthereportconvergenceandimplementation,asreport
4、edtonationalconstructionprojects,Iworkatoppriority,taketheinitiativetostrengthencontactswithnationalministriesandprovincialauthoritiesoncontactand,fromtoptobottomconvergenceprojectsinadvance,timelyfeedbackonthecityandtheCounty(district).LiaisonOfficeinBeijingthisye
5、ar,andcooperatewith,ordirectlywithitem8oftheinterfaceimplementedonthenational,provincial,forStateinvestmentofnearly20millionYuan.TheblueOfficecloselyaroundthecity'sfourpillarindustries,largeprojectsandmorematureprojects,brandfocusanddirectionoftheprojectasaninvestm
6、ent.Graspthe61龙韵温泉休闲度假山庄参赛作品简介《龙韵温泉休闲度假山庄创业计划书》提议在河南省鲁山县上汤村建立龙韵温泉休闲度假山庄。作品经过市场调研,政府协助,专家指导,科学论证,从而得出具有极强市场价值的研发项目。提议中的公司依托上汤温泉独特的资源优势,倡导“时尚健康的洗浴文化”,立足温泉浴,创新森林浴,草药浴等特色浴种,形成以温泉洗浴为中心,集理疗、商务、休闲、养生等多功能为一体的综合服务中心。公司突破常规,在营销策略上,独辟蹊径,将期票和会员制结合,采用体验营销、绿色营销、内部营销等多种营销手段,将使公司取
7、得长足的发展。本商业策划书共包括十一部分:项目概述、项目背景、市场机会、公司战略、市场营销策略、经营管理、公司资金管理、财务预测、风险分析与对策、风险资本的退出和附录。计划书共60多页,3万多字,40多幅图表,内容详实,可行性较强。tofindsolutions.Especiallyvaluableis,thesetwomissionstookthecityinBeijing,theconsiderableworkinblue,fromyinglaisongwang,provideservicestoinvitebusine
8、ssmenandformajorprojects,micromanaging,hands-on,realofficesfullservice,fullservicerole.HotelinPingliang,PingliangbuildingandprintingBrushfactorys