2007年11月商务英语bec考试高级口试真题

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1、2007年11月商务英语BEC考试高级口试真题(附参考答案)1.CustomerRelations:theimportanceofmakingcustomersfeelvalued　　2.Companygrowth:theimportancetoacompanyofcontrollingexpansion　　3.Marketing:howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany　　4.TimeManagement:the

2、importanceofplanningworktimeeffectively　　5.ProjectDevelopment:howtoensureinter-departmentalco-operationonnewprojects　　6.Purchasing:howtoevaluateandselectnewproducts　　7.PersonnelManagement:theimportancetoacompanyofhavingwellmotivatedstaff　　8.StrategicPlanning:howtodec

3、idewhethertopurchaseorrentcompanypremises　　9.Sales:howtoensurethatpricelevelsfornewproductsaresetappropriately　　10.CommunicationSkills:theimportanceofforeignlanguagetrainingforselectedemployees　　11.Advertising:howtoselectasuitableagencytohandleacompany’sadvertising　　

4、12.Finance:howtodecidewhethertofloatacompanyonthestock-market　　13.Marketing:theimportancetoacompanyofofferingitsproductsontheworld-wideweb　　14.StaffTraining:howtoevaluatetheeffectivenessofcompanytrainingprogrammes　　15.CompanyGrowth:howtodecidewhenitistherighttimefora

5、businesstoexpand　　16.PublicRelations:theimportancetoacompanyofsponsoringwell-knownpersonalitiesfromtheartsandpopularculture　　17.Recruitment:howtoensurethatthebestcandidateforapostisselected　　18.InformationManagement:howtoanalyseandmakeeffectiveuseofinformation　　19.Sa

6、les:theimportanceofbrandimageinensuringthatproductsorservicessellwell　　20.Technology:theimportancetoacompanyofkeepingup-to-datewithinternetdevelopments　　21.QualityControl:howtoensurethatacompanyconsistentlymaintainsqualitycontrolstandards　　22.ProductPromotion:howtoma

7、keeffectiveuseofthemediawhenpromotinganewproductorservice　　23.ProductManagement:theimportanceofteamworkfortheeffectivemanagementofprojects　　24.HealthandSafety:howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementsofaccompany　　25.Technology:theimpo

8、rtanceofcomputerskillsfortheworkplaceofthefuture　　26.Communications:howtoensurethate-mailisusedappropriatelybystaffforinternalandex