[商务英语]2007年11月商务英语bec考试高级口试真题1

[商务英语]2007年11月商务英语bec考试高级口试真题1

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1、SpeakingTestPartII  1.CustomerRelations:theimportanceofmakingcustomersfeelvalued  2.Companygrowth:theimportancetoacompanyofcontrollingexpansion  3.Marketing:howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany  4.TimeManagement:theimportanceofplanningworktimeeffec

2、tively  5.ProjectDevelopment:howtoensureinter-departmentalco-operationonnewprojects  6.Purchasing:howtoevaluateandselectnewproducts  7.PersonnelManagement:theimportancetoacompanyofhavingwellmotivatedstaff  8.StrategicPlanning:howtodecidewhethertopurchaseorrentcompanypremises  9.Sales:howto

3、ensurethatpricelevelsfornewproductsaresetappropriately  10.CommunicationSkills:theimportanceofforeignlanguagetrainingforselectedemployees  11.Advertising:howtoselectasuitableagencytohandleacompany’sadvertising  12.Finance:howtodecidewhethertofloatacompanyonthestock-market  13.Marketing:the

4、importancetoacompanyofofferingitsproductsontheworld-wideweb  14.StaffTraining:howtoevaluatetheeffectivenessofcompanytrainingprogrammes  15.CompanyGrowth:howtodecidewhenitistherighttimeforabusinesstoexpand  16.PublicRelations:theimportancetoacompanyofsponsoringwell-knownpersonalitiesfromthe

5、artsandpopularculture  17.Recruitment:howtoensurethatthebestcandidateforapostisselected  18.InformationManagement:howtoanalyseandmakeeffectiveuseofinformation  19.Sales:theimportanceofbrandimageinensuringthatproductsorservicessellwell  20.Technology:theimportancetoacompanyofkeepingup-to-da

6、tewithinternetdevelopments  21.QualityControl:howtoensurethatacompanyconsistentlymaintainsqualitycontrolstandards  22.ProductPromotion:howtomakeeffectiveuseofthemediawhenpromotinganewproductorservice  23.ProductManagement:theimportanceofteamworkfortheeffectivemanagementofprojects  24.Healt

7、handSafety:howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementsofaccompany  25.Technology:theimportanceofcomputerskillsfortheworkplaceofthefuture  26.Communications:howtoensurethate-mailisusedappropriatelybystaffforinternalandexternalcomm

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